Fragrance Composition

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What is a note? We are not referring to a hand written letter or information from your office meeting! In fragrance, a “note” signifies the distinct parts of oil that can be noticed upon usage. There are three main notes that help to create the complex aroma blend.

The top note refers to the first impression you get from a fragrance. This is the first thing you smell when you are introduced to the fragrance. Top notes are generally fresh and light because they are raw materials, which are fleeting fast and are highly volatile. Some common top notes are citrus and herbs.

Using coffee beans to reset your sense of smell?

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Stop in any perfume shop, and you’re bound to find small bowls of coffee beans set between various fragrances. A salesperson may advise you to sniff the beans in between smelling multiple scents. It is commonly believed that the smell of coffee beans creates some sort of palate cleanser for your nose, allowing you to continue to smell fragrance after fragrance.

Ritz-Carlton Signature Scent at newly opened resort in Japan

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Departures Magazine features Ritz-Carlton Kyoto in the recent publication ‘8 Hotels With Alluring Signature Scents.’ Air Aroma carefully designed a fragrance that would further the appeal of the Ritz-Carlton Kyoto, which honors traditional Japanese hospitality with contemporary tradition. The scent is incredibly smooth; a unique expression of green tea with earthy woods and light florals. The aromatic experience is essential to the luxurious and inspiring resort, which sits along the banks of the Kamagawa River and at the foot of the Higashiyama Mountains.

With 50 million visitors a year, Kyoto is the second most popular city to visit in Japan. The city boasts some of the most admired temples, palaces and gardens, many of which are within walking distance to The Ritz-Carlton Kyoto. The building was designed to complement the Kyoto cityscape with a traditional sensibility, featuring a four-story waterfall, bonsai trees, zen gardens, and sleek architecture. The five-star resort is less than a year old, but certain to continue drawing in visitors from Japan and abroad.

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‘Pining’ for the Holidays

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The time is upon us. Any one who doesn’t consider themselves scrooges can admit that the holiday season brings about a quintessential sense of joy, comfort, and love. No method brings the treasured memories of this season alive more than the sense of smell.

Scent has the power to encapsulate an entire experience, creating a fast track journey to a flood of memories. Air Aroma knows that much of the magic of the holiday season lies within those nuanced memories, which are rapidly activated by a distinctive smell, like pine trees.

Using scent at trade shows to attract customers

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A lot of time is spent designing displays and signage at trade show stands to make brands stand out from the crowd. Trade shows are filled with brands similar to your own, so what can you do to separate yourself from competitors? How can you influence a potential customer stop by your booth instead of another company’s?

Incorporating a scent to your space can draw prospective customers towards your products. A customer should find your company within a crowded, competitive space, and be attracted to your display.

Once a potential customer is in your space, they should be given a positive and exciting experience that entices all senses. The use of a subtle and distinctive fragrance in your booth leads to customers feeling relaxed and comfortable, resulting in more time spent browsing your products, and thereby increasing the chances of sales.

With over 16 years of experience, Air Aroma has scented everything from small trade shows to large scale exhibitions, creating unique olfactive logos for brands such as Nissan and Carnival Cruises. We know how to design fragrances that will communicate your brands message to your customers, to learn more before your next trade show contact us today.

Assault on the senses, combining fragrance and food

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Blake Malatesta, executive chef of 50 Ocean in Delray Beach, Florida, recently held a multi-sensory dinner for an exclusive guest list. Called "Assault on the Senses", this five-course tasting menu paired each of the 5 senses with a delicious and exotic dish. Lucky diners got to experience Air Aroma fragrances during two of the night's courses: Sound and (of course) Smell.