Do you have trouble sleeping at night but don’t want to take sleeping pills? Are you sick of sleepless nights tossing and turning? If insomnia or sleep apnea is affecting you and you want to find a natural way to treat it, then Arobalance may be the answer for you.

Not getting a good nights sleep can lead you to not only feel tired but can lead you to become stressed and irritable, which also effects those around us. Other associated effects from lack of sleep include reduced memory functionality, weight gain, increased risk of cancers and depression and increased blood pressure and cholesterol levels.

In Australia, where the Air Aroma head office is based, spring is in the air! What better way to celebrate the warmer weather and the start of the season than with the smell of our beautiful fragrance Cherry Blossom? This fragrance is a sweet and delicate floral aroma that’s just perfect for springtime!

Consumer watchdog website Choice, this month feature Air Aroma Australia in an investigative report into scent marketing, entitled The rise of aroma marketing. Choice, The People’s Watchdog is an Independent and transparent consumer voice that empowers consumers to get the most out of all their purchasing decisions by providing a mix of advocacy and advice .

Choice investigates scent marketing trends today by examining the power of aroma marketing and the use of scent as branding. Elise Dalley, reports, Scent marketing, according to its advocates, is emerging as one of the more effective (marketing) methods. 

 Dalley interviewed Alex Cosic from Air Aroma to find out more about the benefits of scenting in retail and consumer environments.

During June this year, Rio de Janeiro hosted a United Nations conference on sustainable development known as ‘Rio + 20’. With 193 participant countries, world leaders, along with thousands of other participants, came together with aims to identity how we can reduce poverty, advance social equality and ensure environmental protection on an overcrowded planet.

To coincide with the conference, the Museum of Modern Art (MOM), showcased a video-installation, ‘Brazil Cerrado’ (tropical savanna) to alert people to the urgent need for its conservation.

Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective. Many corporations now are placing a large emphasis on multi sensory marketing, as our brains are more likely to intensify and embed an experience with these types of interactions.

If we are more likely to remember the experience then we are also likely to remember their product or brand. The most effective environments are those that target all the sensors (sight, sound, taste, touch and smell) with use of the right lighting, sound, furnishings, and fragrance.

Interested in the science of scent? Check out this insightful video that was put together by Creativeta. Minna Kane explores the history of perfume making and the discovery synthetic molecules used to create scents. Neil Morris, a perfume designer is also interviewed for insight into his ideas around the perfume industry today and how a designer fragrance is created.

Positioned perfectly at the gates to the Prague Old Town, Hilton Prague Old Town offers not only a great authentic Czech cultural experience but also one with luxury and special amenities. Hilton Prague Old Town is known for its leadership among Prague hotels, and from July 2012 Hilton´s top management decided to do something more special for its clients by introducing scenting.

Hilton management believe in the uniqueness of smell and so now every single potential guest will experience unforgettable feeling of jasmine sensuality when entering the hotel lobby. Thanks to the jasmine fragrance provided by a scent-marketing company, Air Aroma, no one will ever forget their vacation, business trip or just a short meeting in the Hilton Prague Old Town hotel.

Korean fans and customers - Let us introduce you to the Air Aroma Korea website showcasing local language.

Did you know we also have a local distributor located in South Korea that is able to assist with all your Korean scent marketing needs? Search for South Korea under the locations section of our website or click here.

To explore the Air Aroma Korea website please visit
http://www.air-aroma.co.kr/