What Is Scent Marketing?

Creating a Memorable Brand Experience Imagine walking into a luxurious hotel lobby where a subtle, captivating aroma instantly makes you feel at ease. Or strolling through a retail store, where the scent of fresh citrus energizes...

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The Fragrance Wheel: A Guide to Identifying Scents

Understanding Fragrance: A Valuable Skill The ability to discern and appreciate various fragrances is a learned skill and one that anybody can practice to enrich their sensory skills or better comprehend fragrances. Although not strictly mathematical,...

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Hotel Show Dubai 2024

Join Air Aroma at stand SS2 B90 on the last day of the Hotel Show Dubai for exclusive insights into how scent marketing can transform your business. Stop by and smell some of our beloved fragrances,...

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The Scent of Hyatt Hotels

One of the fastest-growing major hotel companies worldwide, Hyatt Hotels encompasses an impressive portfolio of hotel brands that offer luxurious accommodations and extraordinary service. Hyatt strives to create unforgettable moments for their guests, so they understand...

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Vetiver: The Scent of Springtime

As the days grow longer and April showers cede fresh blooms, there is one scent that perfectly captures the essence of springtime: vetiver. With its earthy and invigorating aroma, vetiver evokes the feeling of a new...

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Air Aroma Scents Ulla Johnson Show at New York Fashion Week

This past February as part of New York Fashion Week Ulla Johnson presented her Fall 2024 collection, met with praise from Vogue and Women’s Wear Daily. Air Aroma scented the event held at Powerhouse Arts Space...

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7 Scents for Focus, Productivity and Concentration

The Best Scents Proven to Enhance Focus Diffusing scents can have many purposes: encouraging relaxation, boosting energy, and increasing productivity and concentration. Whether used for personal purposes at home, diffused in a retail environment, or utilized...

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Using Scent in the Workplace

Why Use Scent in the Workplace? Physical working environments have a significant impact on productivity. As many corporate workers have experienced with the global shift towards working from home during the pandemic, dealing with displacement from...

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The Best Fragrances for Valentine’s Day

Scent is inherently romantic as it allows us to reminisce and relive memories, bring vibrancy and color to everyday moments, and elicit emotion. Whether you’re looking to enhance a cozy space or create a sensual setting...

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Escape the Winter to these Luxurious Beach Destination Hotels with Signature Scents

There’s a certain part of winter that calls for a change of scenery. The holidays are over and the nipping temperatures hold less allure. Longing for warmer temperatures, it’s common to book tropical getaways and spend...

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