Petrichor: The Science Behind the Smell of Rain
We can picture the sight, sound and feel of rain without much effort. Its smell is harder to pin down, yet it may be the most evocative part of the experience. That distinct, earthy fragrance that...
What Are Gourmand Fragrances?
Often, it’s the scent of butter and sugar that stops you in your tracks walking past a bakery, well before the sign does. That instinctive pull is the entire premise behind gourmand fragrances, a category built...
Why Every Medspa Needs a Signature Scent
The sensory side of wellness considers all the senses in a well-designed space. Before any treatment begins in a medspa, every sense is engaged through a women tapestry of elements; soft, well-placed lighting, soothing music at...
Niche Fragrance is Having a Moment
There was a time when “interesting” perfume meant picking between three department store counters. Today, the most compelling conversations in fragrance are happening well outside the mainstream aisle, in small-batch ateliers, artist studios, and, increasingly, in...
The Scent of Summer, at Sea
The warm sparkle of a summer scent leaves a glow. Summers hold precious nostalgic memories, often loaded with sensory components like the sweet melt of a fruit popsicle, the glisten of the sun on the ocean...
The Return of Maximalism: How Scent Anchors Hospitality’s Boldest New Design Era
For more than a decade, hospitality design followed a fairly consistent script: pale palettes, clean lines, and restraint as a virtue. Now, across the industry, a new generation of hotels is embracing pattern clashes, saturated color,...
Smell Training: How to Improve Your Sense of Smell
“I remember the realization that I had lost my sense of smell. It was December 2020, months into the global pandemic, and I was preparing scent blotter samples for a meeting I had coming up that...
Floral Fragrances
Floral essences capture a type of beauty best expressed in scent. The ancient pull to the sweet, tart, or hazy aroma of a blossoming floral has connected humans to their environment for thousands of years. Florals...
Sofitel and Air Aroma’s Custom Fragrance Products
Sofitel Hotels & Resorts has long understood that luxury is a feeling. As the largest international hospitality brand rooted in French heritage, Sofitel has built its identity around a total sensory experience; one where every element...
The Art of Scented Calm
There’s a particular quality to a calm room. Not just quiet, but a sense that the air itself has settled, there’s an air of peacefulness, and something in the atmosphere is on your side. Scent, more...
