The Scent of Summer, at Sea
The warm sparkle of a summer scent leaves a glow. Summers hold precious nostalgic memories, often loaded with sensory components like the sweet melt of a fruit popsicle, the glisten of the sun on the ocean...
The Return of Maximalism: How Scent Anchors Hospitality’s Boldest New Design Era
For more than a decade, hospitality design followed a fairly consistent script: pale palettes, clean lines, and restraint as a virtue. Now, across the industry, a new generation of hotels is embracing pattern clashes, saturated color,...
Smell Training: How to Improve Your Sense of Smell
“I remember the realization that I had lost my sense of smell. It was December 2020, months into the global pandemic, and I was preparing scent blotter samples for a meeting I had coming up that...
Floral Fragrances
Floral essences capture a type of beauty best expressed in scent. The ancient pull to the sweet, tart, or hazy aroma of a blossoming floral has connected humans to their environment for thousands of years. Florals...
Sofitel and Air Aroma’s Custom Fragrance Products
Sofitel Hotels & Resorts has long understood that luxury is a feeling. As the largest international hospitality brand rooted in French heritage, Sofitel has built its identity around a total sensory experience; one where every element...
The Art of Scented Calm
There’s a particular quality to a calm room. Not just quiet, but a sense that the air itself has settled, there’s an air of peacefulness, and something in the atmosphere is on your side. Scent, more...
Sensory Experiences for Guest Engagement: A Look Inside Amex GBT’s Event
Hosting a Scent Table at Your Event An interactive scent experience at an event can draw guests in and invite them to be in the moment with their senses. It’s an engaging, exciting feature of event...
How to Use a Reed Diffuser for Effortless Scenting
Scent is one of the most powerful tools brands use to shape atmosphere, memory, and emotion. And while professional scenting systems are often used in large spaces, reed diffusers offer a refined, continuous fragrance in more...
Air Aroma Featured in Vogue
Scentscaping as the New Home Fragrance Trend We’re excited to share that Air Aroma has been featured in Vogue within the article, Is It Time to Scentscape Your Home?, exploring the growing trend of home scenting....
A Guide to the Best Holiday Scents
Much of the magic of our holiday memories lies in our scent memories – holiday scents like that of a Christmas tree, a fresh morning of snowfall, or the warm herby dish baking in the oven....
