Scent Marketing News - Blog - Air Aroma

Air Aroma Expands Partnership with IHG Hotels, Enhancing Scent Marketing for Hotel Indigo and Crowne Plaza Brands

Air Aroma, the world’s premier scent marketing company, is proud to announce the expansion of its relationship with IHG Hotels & Resorts, with new partnerships for Hotel Indigo and Crowne Plaza brands. Known for crafting unique, signature scents that embody...

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Condé Nast Traveler’s 2024 Readers’ Choice Awards Winners Choose Air Aroma for Scenting

Every year, Conde Nast Traveler’s Readers’ Choice Awards celebrate the world’s best hotels, spotlighting destinations that offer extraordinary experiences and unforgettable stays, voted by the readers. We’re thrilled to announce that several of Air Aroma’s clients, who...

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‘50 Best’ Announces 2024 Winners: Top Hotels with Signature Scents

‘50 Best’ Hotels List Features Air Aroma Clients The World’s 50 Best Hotels 2024 list was released last week, a highly anticipated recognition of the top luxury hotels worldwide with properties selected by a global panel...

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Business Insider Features Air Aroma In Article About Luxury Hotels

Signature Scent a Distinguishing Factor in Luxury, Five-star Hotels We’re thrilled about a recent article where Business Insider features Air Aroma; “I stayed in 5-star hotels for the first time after years of booking cheap Airbnbs....

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Air Aroma Launches Signature Scents for Holiday Inn & Holiday Inn Express

As the world’s most recognized and trusted hotel brand with a history dating back to 1952, Holiday Inn provides reliable, convenient, and friendly accommodation around the globe. IHG, one of the most respected hotel brands globally...

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What Is Scent Marketing?

Creating a Memorable Brand Experience Imagine walking into a luxurious hotel lobby where a subtle, captivating aroma instantly makes you feel at ease. Or strolling through a retail store, where the scent of fresh citrus energizes...

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The Fragrance Wheel: A Guide to Identifying Scents

Understanding Fragrance: A Valuable Skill The ability to discern and appreciate various fragrances is a learned skill and one that anybody can practice to enrich their sensory skills or better comprehend fragrances. Although not strictly mathematical,...

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Hotel Show Dubai 2024

Join Air Aroma at stand SS2 B90 on the last day of the Hotel Show Dubai for exclusive insights into how scent marketing can transform your business. Stop by and smell some of our beloved fragrances,...

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The Scent of Hyatt Hotels

One of the fastest-growing major hotel companies worldwide, Hyatt Hotels encompasses an impressive portfolio of hotel brands that offer luxurious accommodations and extraordinary service. Hyatt strives to create unforgettable moments for their guests, so they understand...

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Vetiver: The Scent of Springtime

As the days grow longer and April showers cede fresh blooms, there is one scent that perfectly captures the essence of springtime: vetiver. With its earthy and invigorating aroma, vetiver evokes the feeling of a new...

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