New car smell

You’re likely familiar with that exciting experience of shopping for a new car. While the process can become draining and stressful, there’s a deep sense of relief and satisfaction felt when you sit in your new...

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Festival der Düfte

Scent Festival will host a truly immersive experience at the Baroque style Wildegg Castle in Switzerland. Nestled amongst gardens, meadows and vineyards the castle was founded during the 13th century by the Habsburg. In present times,...

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Air Aroma Dubai

Air Aroma is proud to announce our continued expansion with the warm welcome of our newly opened Air Aroma Dubai office.  With one of the world’s fastest growing economies and reputation as “the shopping capital of...

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Calming Essential Oils

While the restorative properties of essential oils for both fragrant and medicinal purposes were first recognized during ancient Egyptian civilization, it was only during the 1900s when French chemist René-Maurice Gattefossé coined the term “aromatherapy” as...

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Le Grand Musee du Parfum

Our sense of smell is one of the most important ways in which we connect with the world around us, it is the sense most closely linked with memory and is also highly emotive with fragrances...

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Jewelry store scent branding

While many think of jewelry as a simple act of adornment, every embellishment we wear has must stronger emotional factors which range from deep sentimental value to the emotions such jewelery represents in cultural and societal...

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High Vibe Spaces

As wellness becomes more mainstream and self-care essential to a successful life, the concept of a spa, or space dedicated to relaxation, is becoming as important and abundant as the neighborhood coffee shop.  In a world...

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Smells like Money

Mike Bouchet, an American artist known for his bold, multidisciplinary works that dig at the realities of consumer culture, has recently produced a piece that inspires commentary on American capitalism. With an ode to greed, materialism...

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Essential Orange Blossom

The bitter orange tree is one of the most useful for the fragrance industry—every part yields an interesting raw material. The delicate white flowers provide both Orange Blossom and Neroli essential oils, which are among the...

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Smell, experience, remember

It’s no secret that experiential marketing creates incredible results for businesses, reaching consumers on a personal level, appealing to their emotions and desire for thoughtfully tailored experiences. With a strong increase in experiential marketing campaigns and...

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