Posts with tag: “Retail”
11 results found

Love Me – Eau de Parfum

‘Love Me’ is an Australian drama series all about love, loss and the complexity of family relationships experienced by three separate family members at different stages of life. ‘Love Me’ directed by Emma Freeman and written...

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A magical runway show for emerging designer Leo & Lin at MBFWA 2018

Emerging Australian fashion label Leo & Lin create a powerful multi-sensory experience at their solo debut runway at MBFWA 2018 with the additional of a bespoke aroma wafting throughout the iconic Carriageworks catwalk. Alluring white floral...

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Air Aroma creates intimate scent for Mont Blanc boutiques

Imagine entering a dimly lit walk-in wardrobe of a sophisticated and successful gentleman. The walls are neatly lined with the finest wool suits, silk ties and leather shoes. He has dressed and left for the night...

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It’s all about the Absolutes

Absolutes are regarded as the purest and most aromatic form of fragrance from natural plant sources. These highly concentrated products are more fragrant than essential oils, and often portray the truest scent to the natural source....

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Hugo Boss enhance their shopping experience with in-store scent

Hugo Boss recently re-opened its iconic Melbourne flagship store, on trendy Collins Street, in its signature, sleek and luxurious aesthetic. The beautifully decorated store, seamlessly flowing through designated areas of both men’s and women’s wear, creates...

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Using scent to boost sales in bookshops

While casually browsing through a book store, contemplating your next great read, the subtle yet unmistakable scent of chocolate oozes past capturing your attention. The mouth-watering scent certainly makes an impact but can it affect your...

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Emporium Melbourne awakens the senses

The highly anticipated Emporium Shopping Centre, in the heart of Melbourne’s shopping precinct, has finally opened its doors to the public. Featuring up to 220 retailers, with predominately Australian brands, the launch of Emporium injects a...

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Retailers realising the power of scent

In the increasingly competitive retail market today, many brands are failing to succeed with repetitive, uninspired campaigns and failure to cut through to their target audience. The over-crowded advertising platforms of television, online, print, and radio...

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A scent that Moves you

Dick Smith is making a ‘Move’ to target the fashion conscious in a new progressive concept store, blending a mix of style and technology. The retail revolution, ‘Move’, will feature a range of ‘fashtronics’, to stimulate both...

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Choice magazine feature Air Aroma Australia in the rise of aroma marketing

Online magazine and consumer watchdog website Choice feature Air Aroma Australia in an investigative report into scent marketing, titled The rise of aroma marketing. Choice, The People’s Watchdog empowers consumers, with independent and transparent consumer information...

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