Online magazine and consumer watchdog website Choice feature Air Aroma Australia in an investigative report into scent marketing, titled The rise of aroma marketing. Choice, The People’s Watchdog empowers consumers, with independent and transparent consumer information aimed at helping customers get the most out of all their purchasing decisions by providing a mix of advocacy and advice.
Choice takes a look at current scent marketing trends by examining the power of aroma marketing and the use of scent as a branding method. Elise Dalley interviews Alex Cosic from Air Aroma Australia to find out more about the benefits of scenting in retail and consumer environments.
Read the full article here: The rise of aroma marketing