How Does Our Sense of Smell Work?

Compared to the other senses, our sense of smell is often under appreciated. This notion is possibly due to the fact that much of olfaction operates beneath our consciousness. Happening all the time, without us being...

Read more

Why We Like and Dislike Scents

A person’s sense of smell is undeniably powerful. Having the ability to alter feelings within moments and unconsciously unlock one’s deepest memories, transporting us back in time. Our sense of smell has been recognised as the...

Read more

Scents of Autumn

The days are getting cooler, the nights are becoming longer. A dazzling colour pallet of amber, red and yellow blankets the streets as the crunchy tree leaves start to shed. A chill begins to overwhelm the...

Read more

Love Me – Eau de Parfum

‘Love Me’ is an Australian drama series all about love, loss, and the complexity of family relationships, experienced by three separate family members at different stages of life. Directed by Emma Freeman and written by Alison...

Read more

Scent In Different Industries

In the modern world, entire industries exist in emphasis on the importance of scents. Around the world, perfume houses market their products as latest and greatest to allure consumers, while also enhancing food or home products...

Read more

How to Make Your House Smell like a Hotel

Have you ever had an incredible holiday, where once it’s over, you know that it will stick with you forever? The kind that takes you to your happy place, reminds you of what you love and...

Read more

Smells like Fun!

Air Aroma is excited to have partnered with Funlab by providing inviting and catching fragrances throughout their venues Australia wide. Founded in 2001, Funlab Group has become one of the premier entertainment providers in Australia and...

Read more

Sensory Underground at Federation Square

Sensory Underground, an exclusive dining event, part of the Anything But Square Festival. Held in a secret underground venue beneath Fed Square, guests were immersed into an innovative, multi-sensory experience. The event was designed to deliver...

Read more

Leo Lin – MBFWA 2018

A MBFWA solo runway debut done right. Emerging Australian fashion label, Leo Lin, is a Sydney-based luxury womenswear brand, “synonymous with strong femininity, superior craftsmanship and luxury sensibilities”. The lavish brand created a powerful, multi-sensory MBFWA...

Read more

The Return of the Apple MacBook Fragrance

Artists Gavin Bell, Jarrah de Kuiper, and Simon McGlinn (Greatest Hits) have returned to Melbourne. To showcase their work “Untitled” at Neon Parc, part of the Charm School exhibition. First debuting in Melbourne 2012, the work...

Read more