A MBFWA solo runway debut done right. Emerging Australian fashion label, Leo Lin, is a Sydney-based luxury womenswear brand, “synonymous with strong femininity, superior craftsmanship and luxury sensibilities”. The lavish brand created a powerful, multi-sensory MBFWA experience by floating a beautiful bespoke scent throughout the iconic Carriageworks catwalk, an iconic Sydney location.
Held from the 13th to 18th May 2018, MBFWA (Mercedes-Benz Fashion Week Australia) is an annual fashion industry event. The event showcases the latest seasonal collections from well-known and upcoming Australian designers. Revealed on the runway to live audiences of editors, buyers, designers, influencers and models.
The alluring white floral scent designed by Air Aroma completely compelled on-lookers. Effortlessly whisking them away to the whimsical world of Leo Lin. Crafting a fragrance that embodied key inspirations of femininity, elegance, and romance. The scent displays a sensual blend of Orange Blossom, Petitgrain and Jasmine, enhancing a feminine touch. Romantic rose emerges at the heart, evoking layers of passion and freshness. The delicate sweetness of Honey and Musk soften for an unforgettable sophistication.
Designed by Air Aroma, the exquisite fragrance is an elusive signature scent for Leo Lin, enhancing the brand’s use of luxury fabrics, contoured tailoring, avant-garde embellishments. All while connecting to their core audience of modern, independent fashionistas.