Love Me – Eau de Parfum

Love Me – Eau de Parfum

‘Love Me’ is an Australian drama series all about love, loss and the complexity of family relationships experienced by three separate family members at different stages of life. ‘Love Me’ directed by Emma Freeman and written by Alison Bell, Leon Ford, Adele Vuko and Blake Ayshford, which premiered on Boxing Day (26 December, 2021) is the first original Australian drama series production of streaming service BINGE.

To celebrate this exciting release of ‘Love Me’, Air Aroma had the pleasure of working alongside Thinkerbell, a creative marketing and advertising agency to choose an exclusive perfume for BINGE’s ‘Love Me’ TV Show launch.

Recognizing that scent has the ability to trigger memories and influence an emotional experience which can heighten brand recognition, connection and promotion. Thinkerbell’s marketing strategy was to amplify a long-lasting connection between the viewers and the show creating a more impactful experience.

The aim of the fragrance was to encapsulate the scent of modern Australian summer romance with elevating sophisticated floral notes of rose, subtle warm tones of suede with earthy undertones of vetiver and frankincense. An engaging ambience of cedarwood and sandalwood for a lasting impression. The ‘Love Me’ fragrance transcends your senses back to that feeling of love and lust.