Dick Smith is making a ‘Move’ to target the fashion conscious in a new progressive concept store, blending a mix of style and technology. The retail revolution, ‘Move’, will feature a range of ‘fashtronics’, to stimulate both the technologically astute and the style savvy.
Opening its doors on in early October, Move is situated in Sydney’s trendy, beachside town of Bondi, with a Melbourne store set to follow in the coming months. The grand opening was hosted to a bevvy of special guests, including a performance by internationally acclaimed superstar Timomatic, emphasising the brand image of style with a youthful appeal.
Collaborating with globally recognised blogger and model, Alexandra Spencer, of 4th and Bleeker, as well as esteemed fashion label Romance Was Born, an array of stylish technological accessories have been ranged exclusively at the store. These partnerships further establish the brand objective of targeting the fashion elite.
In keeping with the stylish and youthful image of the brand, the Air Aroma perfumers worked carefully to select the right fragrances to accompany the store’s energy and market.
The final fragrance selected exudes luxury and style. The light citrus top notes are joyful and refreshing. Floral notes of Magnolia and Rose combined with fresh Honeysuckle and Vetiver give this fragrance its elegance.
Complementing the sleek and modern interior of the retail concept store, the fragrance exudes youthful cool with a crisp finish, taking the brand to the next level in providing the ultimate sales experience for its customers.