Le Grand Musee du Parfum
Our sense of smell is one of the most important ways in which we connect with the world around us. It is the sense most closely linked with memory. For that, it is also highly emotive...
Our sense of smell is one of the most important ways in which we connect with the world around us. It is the sense most closely linked with memory. For that, it is also highly emotive...
To encourage creativity and fostering innovation, Work Club is paving the path for a new office culture movement. With locations in cultural hubs Sydney, London, Copenhagen and soon to open Melbourne, the shared workspace concept offers...
Imagine entering a dimly lit walk-in wardrobe of a sophisticated and successful gentleman. The walls are neatly lined with the finest wool suits, silk ties and leather shoes. He has dressed and left for the night...
Air Aroma recently partnered with experimental concept restaurant, Sensory – the newest addition to Melbourne’s boutique Sugar Mountain music festival. Head Chef owner of Bomba and creative gun behind Sensory, Jesse Gerner, approached Air Aroma to...
Absolutes are regarded as the purest and most aromatic form of fragrance from natural plant sources. These highly concentrated products are more fragrant than essential oils, and often portray the truest scent to the natural source....
Which of our 5 senses can trigger emotional memories, enhance spirits, anticipate a change in weather and even scout a potential partner? That powerful sense is our smell. The human nose can distinguish 1 trillion scents,...
We can all imagine the appearance, feeling, sound and even taste of rain but do you know how it smells? That fresh and distinctly earthy aroma after rainfall is called petrichor (petra, meaning ‘stone’, + ichor,...
Fit N Fast has embraced the fragrance phenomenon, combined with their unique and innovative concept of Virtual Group Fitness, offering their members a truly immersive fitness environment. The virtual group fitness allow members to access classes...
We are all aware that we have five senses; sight, sound, taste, touch and smell. What people often don’t realize, is how each sense can affect your day to day life, and how much it could...
As part of the 2015 VAMFF, Virgin Australia Melbourne Fashion Festival, Air Aroma partnered with creative fashion and accessory brand Romance Was Born to scent the grand finale event of the Fashion Festival. To compliment the...