In the modern world, entire industries exist in emphasis on the importance of scents. Around the world, perfume houses market their products as latest and greatest to allure consumers, while also enhancing food or home products with aroma molecules.
Much like a fingerprint, every person has their own innate genetically influenced scent. Saying this however, people are drawn to purchasing perfumes and fragranced products for various aesthetic reasons. Many people select a fragrance in hope to increase their magnetism, attractiveness, and general air of beauty. A trait inherited from our ancestors to attract potential mates. In more recent years, people have started wearing scents as a form of self-expression and individuality. Much like one’s sense of fashion, a scent can hint to one’s personality and can aid in memorability.
The Power of Scenting
In industries other than perfumery, scent can be used to create brand recognition or induce certain moods in their consumers. Pleasant scents are often added to products, making people feel good when using them. This can then influence the customer to continue purchasing that product. Certain scented products, such as those used for aromatherapy, have been found to have health benefits, like reducing stress.
Signature scents for brands help customers remember a brand and experience in ways that really connects with people emotionally. A scented space helps elevate the design and overall impression of a space, adding an important design element that really helps complete the overall mood. If interested in scenting your space, creating scented products like candles and room sprays, designing a scent, or more, contact Air Aroma today.