Luca Turin – The Science Of Scent
Biophysicist Luca Turin is definitely a ‘mover and shaker’ in the perfume and fragrance world. In this video he explains his theory on how we smell substances, which is based upon the frequency of vibration of...
Hyper Natural: Scent From Design To Art
The NGV is currently exhibiting, “Hyper Natural: Scent from Design to Art” an olfactory exhibition, curated by Chandler Burr, New York Times perfume critic and author. The first of it’s kind in Australia, Chandler has an...
Hugo Boss In-Store Scent by Air Aroma
Hugo Boss recently re-opened its iconic Melbourne flagship store, on trendy Collins Street, in its signature, sleek and luxurious aesthetic. The beautifully decorated store, seamlessly flowing through designated areas of both men’s and women’s wear, creates...
Love, Desire and Riches Exhibition Partners with Air Aroma
Enter the historic Rippon Lea House and become immersed in the world of Love, Desire and Riches. Be transfixed by the decor, the fashion and the extravagance of weddings throughout history. With a collection of over...
Boosting Bookshop Sales With Scent
While casually browsing through a bookshop, contemplating your next great read, the subtle yet unmistakable scent of chocolate oozes past capturing your attention. The mouth-watering scent certainly makes an impact but can it affect your purchasing...
Emporium Melbourne Scent
The highly anticipated Emporium Shopping Centre, in the heart of Melbourne’s shopping precinct, has finally opened its doors to the public. Featuring up to 220 retailers, with predominately Australian brands, the launch of Emporium injects a...
Pan Pacific Hotel Group Partners with Air Aroma
The iconic Pan Pacific Hotel Group have partnered with Air Aroma to create the ultimate scent experience. For over 35 years, the 5 Star luxury hotel and resort group has enchanted guests with a unique sensory voyage, encompassing...
Air Aroma Supports Earth Hour
On Saturday March 29th, millions of participants across the world will be switching off lights for one hour to show their commitment to our planet. This is known as Earth Hour. Air Aroma are committed to...
Retailers Realising The Power of Scent
In the increasingly competitive retail market today, many brands are failing to succeed with repetitive, uninspired campaigns and failure to cut through to their target audience. The over-crowded advertising platforms of television, online, print, and radio...
Adelphi Hotel – World’s First Dessert Hotel
A feast for the senses awaits at the newly renovated Adelphi Hotel, hidden at the bustling end of Flinders Lane in Melbourne. With a visual treat waiting behind every corner, Adelphi presents an extraordinary palate of temptations....
