Melbourne Spring Fashion Week (MSFW) celebrates its 22nd year. Showcasing emerging and established designers, Australian retailers and new season styles.
Held at City square on the corner of Swanston and Collins Street, The Melbourne Spring Fashion Week Hub has been recreated into a spring-theme sanctuary. Here, you can expect a range of interactive brand experiences, creative and fun workshops and runways.
To enhance the spring feeling of Melbourne Spring Fashion Week, Air Aroma has created a spring inspired fragrance. Filling the fashion hub with notes of Green Grass, Rose, Hyacinth, Lily of The Valley and Hay. All together, creating a fresh and uplifting environment. Reminiscent of the first day of spring as you step into the fashion Hub for an immersive experience.
The MSFW Hub is the place to be for fashion lovers, offering lunchtime and twilight runways. Get inspired by fashion with many of runways such as David Jones, Huxbaby, Puma and Peter Jackson. Treat yourself to a touch of Italy with a taste of Gelato Messina, get snapped with a Vespa or get your complete look at MECCA beauty wonderland station. If you would like to get involved in this Spring experience head to City Square ‘The Hub’ to embrace our city’s fashion from 26 August 2016 to 2 September 2016. Find out more at MSFW.