Sensory experience at Schweppes Flemington Fling Bar

Discover Melbourne’s spring racing carnival, the biggest event of the year. Racegoers gather every year to Flemington Racecourse, flaunting their stylish outfits forming the sophistication and elegance that the spring carnival brings. To celebrate the carnival...

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Spring is in the air at Melbourne Spring Fashion Week

Melbourne spring fashion week celebrates its 22nd year of showcasing emerging designers, established designers, Australian retailers and new season styles. The Melbourne Spring Fashion Week Hub at City Square on the corner of Swanston Street and...

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Air Aroma at Mercedes Benz Fashion week 2016

Fashion fever has taken over Sydney with Mercedes-Benz Fashion Week Australia 2016 unveiling the Resort 17 collections from the nation’s most sought after designers. As part of our global involvement with Mercedes-Benz Fashion Week, Air Aroma...

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Air Aroma scenting Work Club

Encouraging creativity and fostering innovation, Work Club is paving the path for a new work culture movement. With locations in cultural hubs Sydney, London, Copenhagen and soon to open Melbourne, the shared workspace concept offers passionate...

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Practice Makes Perfect

Become one with your nose and sharpen your sense of smell with only a few simple tips. Begin by taking notice of the smells around you in everyday life. Breathe in your coffee or tea before...

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Air Aroma creates intimate scent for Mont Blanc boutiques

Imagine entering a dimly lit walk-in wardrobe of a sophisticated and successful gentleman. The walls are neatly lined with the finest wool suits, silk ties and leather shoes. He has dressed and left for the night...

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Sensory restaurant, a celebration of the senses

Air Aroma recently partnered with experimental concept restaurant, Sensory – the newest addition to Melbourne’s boutique Sugar Mountain music festival. Head chef/owner of Bomba and creative gun behind Sensory, Jesse Gerner approached Air Aroma to add...

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It’s all about the Absolutes

Absolutes are regarded as the purest and most aromatic form of fragrance from natural plant sources. These highly concentrated products are more fragrant than essential oils, and often portray the truest scent to the natural source....

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How Smell Shapes Our Perception Of The World Around Us

Which of our 5 senses can trigger emotional memories, enhance spirits, anticipate a change in weather and even scout a potential partner? That powerful sense is our smell. The human nose can distinguish 1 trillion scents,...

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Can you smell the rain?

We can all imagine the appearance, feeling, sound and even taste of rain but do you know how it smells? That fresh and distinctly earthy aroma after rainfall is called petrichor (petra, meaning ‘stone’, + ichor,...

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