Mercedes Benz Fashion Week 2016

Fashion fever has taken over Sydney with Mercedes Benz Fashion Week Australia 2016. Unveiling the Resort 17 collections from the nation’s most sought after designers. As part of our global involvement with Mercedes-Benz Fashion Week, Air...

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Work Club Scenting by Air Aroma

To encourage creativity and fostering innovation, Work Club is paving the path for a new office culture movement. With locations in cultural hubs Sydney, London, Copenhagen and soon to open Melbourne, the shared workspace concept offers...

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Our Sense of Smell – Practice Makes Perfect

Become one with your nose and sharpen your sense of smell with only a few simple tips. Begin by taking notice of the smells around you in everyday life. Breathe in your coffee or tea before...

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Mont Blanc Scent by Air Aroma

Imagine entering a dimly lit walk-in wardrobe of a sophisticated and successful gentleman. The walls are neatly lined with the finest wool suits, silk ties and leather shoes. He has dressed and left for the night...

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Sensory Restaurant – A Celebration of The Senses

Air Aroma recently partnered with experimental concept restaurant, Sensory – the newest addition to Melbourne’s boutique Sugar Mountain music festival. Head Chef owner of Bomba and creative gun behind Sensory, Jesse Gerner, approached Air Aroma to...

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It’s All About The Absolutes

Absolutes are regarded as the purest and most aromatic form of fragrance from natural plant sources. These highly concentrated products are more fragrant than essential oils, and often portray the truest scent to the natural source....

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How Smell Shapes Our Perception Of The World

Which of our 5 senses can trigger emotional memories, enhance spirits, anticipate a change in weather and even scout a potential partner? That powerful sense is our smell. The human nose can distinguish 1 trillion scents,...

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Can You Smell the Rain?

We can all imagine the appearance, feeling, sound and even taste of rain but do you know how it smells? That fresh and distinctly earthy aroma after rainfall is called petrichor (petra, meaning ‘stone’, + ichor,...

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Air Aroma Scents Fit N Fast’s Virtual Fitness Classes

Fit N Fast has embraced the fragrance phenomenon, combined with their unique and innovative concept of Virtual Group Fitness, offering their members a truly immersive fitness environment. The virtual group fitness allow members to access classes...

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Jinsop Lee – ‘Design For All 5 Senses’

We are all aware that we have five senses; sight, sound, taste, touch and smell. What people often don’t realize, is how each sense can affect your day to day life, and how much it could...

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