Does Scent Make You Spend?
When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have...
Posts with tag: “Scent Research”
49 results found
Multi-Sensory Marketing Considered Most Effective
Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....
The Science of Scent with Creativeta
Interested in the science of scent? Check out this insightful video that was put together by Creativeta. Minna Kane explores the history of perfume making and the discovery synthetic molecules used to create scents. Neil Morris,...
Early Detection for Alzheimer’s and Parkinson’s with Smell
A research report has been recently published that examined the effect of Alzheimer’s disease and Parkinson’s disease on olfaction. A summary of the report is detailed below: Alzheimer’s and Parkinson’s disease are well known for their...
Why Do Old Books Smell?
A few weeks ago we came across an interesting short video that looks at the reasons why old books smell. Musty and Moldy would be the most common ways to describe the smell of old books...
Apple Macbook Pro Fragrance
Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & Simon McGlinn. A few months ago these young artists approached Air Aroma seeking assistance with creation of a...
Aromatherapy Oils in the Home Tips
1. Air freshenerCombine your favourite fragrance or essential oil with a diffuser to refresh the air in your home. A diffuser is a fast and effective way of spreading an aroma in an even and efficient...
Why is Sense of Smell Important?
Understanding the sense of smellUnderstanding how the sense of smell works has been heavily studied in recent years. Smell is an important sense as it can alert us to danger like gas leak, fire or rotten...
Middle Eastern Fragrances
Middle Eastern fragrances will be the next big thing. Perfume and scent is an integral part of Arabic and Islamic culture and traditionally it was a customary practice to offer attar or fragrance to guests. This...
BBC Four Perfume Documentary
Last year BBC 4 aired an interesting 3 part documentary series called perfume. The series examines the multi-billion-dollar global perfume industry, following the stories of perfumers, scientists and marketing gurus on their quest to win over...
