Inimitable Amber
Amber has become a revered aromatic fragrance, known for its sophistication and depth. Amber speaks to a style of fragrance combining a couple fragrance notes that form an accord, as well as the color or stone,...
Posts with tag: “Retail”
25 results found
Reclaiming the Retail Space
For a long time, the mall was the go-to for shopping. Massive, full of spectacle, and plenty of opportunity to purchase, the mall served as our primary understanding of a shopping experience. We might make a...
Scents of Fashion Week
On the cusp of New York fashion week, designers scramble to ready their collections for the public eye. Arranging for final fittings, sound checks, light staging and more – each aspect harmonizing in hopes to create...
Ambient Scenting for Home: New Bespoke Fragrance Collection
New York, NY, February 2018 – Air Aroma launches new bespoke retail range, featuring a collection of ten captivating scent creations in simple, beautiful packaging along with an updated version of their most popular home scent...
Jewelry Store Scent Branding
While many think of jewelry as a simple act of adornment, every embellishment we wear has must stronger emotional factors which range from deep sentimental value to the emotions such jewelery represents in cultural and societal...
The Scent of Campari
A recent collaboration between Air Aroma and Campari, a world famous and completely unique drink that has remained unchanged since it was created in Novara in 1860, resulted in a creation of a signature scent fragrance...
It’s All About The Absolutes
Absolutes are regarded as the purest and most aromatic form of fragrance from natural plant sources. These highly concentrated products are more fragrant than essential oils, and often portray the truest scent to the natural source....
In-Store Retail Scenting
In the highly competitive retail industry, brands are finding it increasingly difficult to distinguish themselves from competition. For years retail brands have been creating store experiences that take into account the visual décor, employee dress codes,...
SHIGA S/S 2015 Collection “plants” x Air Aroma
Contemporary Japanese fashion brand Shiga crafts designs of modern sophistication with a touch of natural feminine flair, incorporating ideas and inspirations of nature, fluidity, and eclectic elegance. Ryota Shiga is an innovative Japanese fashion designer born...
Trade Shows Using Scent to Attract Customers
A lot of time is spent designing displays and signage at trade show stands to make brands stand out from the crowd. Trade shows are filled with brands similar to your own, so what can you...
