The scent of Campari

The scent of Campari

A recent collaboration between Air Aroma and Campari, a world famous and completely unique drink that has remained unchanged since it was created in Novara in 1860, resulted in a creation of a signature scent fragrance that is currently being used in the Rediscover Red campaign taking place throughout the month of August at the Old Clare Hotel in Sydney.

Campari is the result of the talent of Gaspare, master drink maker and the founder of the company. Campari is an alcoholic spirit formed by the infusion of bitter herbs aromatic plants and fruit in alcohol and water. Remaining loyal to the original formula and keeping it strictly confidential, is one of the Campari’s missions. With it’s vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience.

Air Aroma has created an appetizing blend of bitter orange and grapefruit, combined with a splash of jasmine and masculine undertones of musk and rosewood to produce an immersive experience that represents the Campari flavour. The pleasantly bitter, intense orange and soft nuances of wood are evocative of the passionate Italian style and excellence. Throughout the campaign, red Fiat 500 cars will be scented with the Campari signature fragrance, to make sure you are transported is ultimate style with the VIP transfers.