Hugo Boss recently re-opened its iconic Melbourne flagship store, on trendy Collins Street, in its signature, sleek and luxurious aesthetic. The beautifully decorated store, seamlessly flowing through designated areas of both men’s and women’s wear, creates...
Enter the historic Rippon Lea House and become immersed in the world of Love, Desire and Riches. Be transfixed by the decor, the fashion and the extravagance of weddings throughout history. With a collection of over...
While casually browsing through a bookshop, contemplating your next great read, the subtle yet unmistakable scent of chocolate oozes past capturing your attention. The mouth-watering scent certainly makes an impact but can it affect your purchasing...
The highly anticipated Emporium Shopping Centre, in the heart of Melbourne’s shopping precinct, has finally opened its doors to the public. Featuring up to 220 retailers, with predominately Australian brands, the launch of Emporium injects a...
The iconic Pan Pacific Hotel Group have partnered with Air Aroma to create the ultimate scent experience. For over 35 years, the 5 Star luxury hotel and resort group has enchanted guests with a unique sensory voyage, encompassing...
In the increasingly competitive retail market today, many brands are failing to succeed with repetitive, uninspired campaigns and failure to cut through to their target audience. The over-crowded advertising platforms of television, online, print, and radio...
A feast for the senses awaits at the newly renovated Adelphi Hotel, hidden at the bustling end of Flinders Lane in Melbourne. With a visual treat waiting behind every corner, Adelphi presents an extraordinary palate of temptations....
Online magazine and consumer watchdog website Choice featured Air Aroma Australia in an investigative report into scent marketing, titled The rise of aroma marketing. Choice, The People’s Watchdog empowers consumers, with independent and transparent consumer information...
It is well known that businesses that innovate and differentiate themselves from their competitors achieve higher returns. A few months ago, Chairman of United Cinemas Australia, successful entrepreneur and Opera Singer , Mr Roy Mustaca approached...
Australian retail brand YD provides cutting edge fashion, designed to have attitude and make a statement. Targeted at young men aged 18-25, the brand image is confident and dynamic, appealing to those with a fast paced...
