Australian artist, designer and inventor, Lucy McRae has teamed up with scientists to work on her latest project entitled ‘Swallowable Parfum’. The pills are being designed to work so that when the body perspires the fragrance...
When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have...
Consumer watchdog website Choice, this month featured Air Aroma Australia in an investigative report into scent marketing, entitled The rise of aroma marketing. Choice, The People’s Watchdog is an Independent and transparent consumer voice that empowers...
Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....
It is well known that businesses that innovate and differentiate themselves from their competitors achieve higher returns. A few months ago, Chairman of United Cinemas Australia, successful entrepreneur and Opera Singer , Mr Roy Mustaca approached...
As a follow up to their recent article on Air Aroma’s Macbook signiture scent, entitled Weirdest perfume ever?, The Daily Mail investigate a new Spanish perfume called Olor a Nuevo (which means ‘smells new’). The perfume was...
Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & Simon McGlinn. A few months ago these young artists approached Air Aroma seeking assistance with creation of a...
Retailers big and small are using scent marketing to make customers feel at home in their stores. Today Tonight features retail giant Coles and Air Aroma Australia to explain how retailers are appealing to customers with...
