As part of Mercedes-Benz Fashion Week, Air Aroma partnered with luxury fashion and accessory brand Flowen to scent The Specimens Collection Jewelry Exhibit during New York Fashion Week. Flavia Lowenstein, the creative genius behind Flowen, brings to life undiscovered multi-cellular forms and translates them into wearable art.
To complement the otherworldly aesthetic of The Specimens Collection, Air Aroma incorporated robust, earthy, ingredients such as tobacco, moss, and patchouli to give the atmosphere an organic and natural vibe. Mediterranean spices added a warm allure to the vast warehouse while notes of leather evoked an enigmatic richness.
No matter the audience or venue, scent plays a significant role in creating a multi-dimensional space that influences emotions and memories. To learn more about creating custom signature scents for your brand, contact us today.