Air Aroma and Cosmoprof North America have teamed up again for this year’s show at Mandalay Bay Convention Center in Las Vegas, Nevada. Air Aroma is proud to be diffusing the CPNA custom signature scent at the 14th annual beauty exhibition July 24th – July 26th, 2016!
Last year, we worked closely with Daniela Ciocan, Cosmoprof North America’s Director of Marketing, to create an uplifting, energizing, and unique aroma to be diffused throughout the show floors. This fragrance, will again be diffused in the entrance ways and check in areas of the exhibition, helping to create a bespoke sensory experience for all attendees.
Daniela Ciocan, Marketing Director, CPNA: “Its return is evidence of our commitment to create novel collaborations and unique experiences for attendees as there are few to no shows in beauty with their own customized scent.”
The CPNA signature scent was custom designed around the company’s origins, which can be traced back to Italy. Drawing on nearly 20 years of experience in helping companies implement scent as part of their overall branding strategy, Air Aroma took many aspects of the event into consideration including the brand history, audience, brand positioning in the beauty industry, location, and overall event aesthetic. The resulting fragrance takes you on an olfactive journey with classic notes of rustic Italian citrus and rich orange blossom. Designed to create an elevated sensory experience, notes of sparkling grapefruit, crisp bergamot, and fresh mandarin open this fragrance. Luxurious, sophisticated floral notes of neroli welcome attendees, exhibitors, and media to the world’s most celebrated beauty trade show. Lastly, the scent is balanced with soft, delicate notes of white musk, amber, and blonde woods to ensure those who experience it are delivered a memorable sense of luxury.
We are thrilled to scent CPNA’s event again this year due to overwhelming attendee feedback. We hope you get to experience it for yourself at the 2016 show! For more about Cosmoprof North America’s exhibition, please click here.
To learn more about how Air Aroma can help distinguish your brand or event from others, please contact us by clicking here.