Posts with tag: “Scent Research”
43 results found

The Fundamental Role of Smelling

Although humans rely less on smell now for our survival, it has been an integral part of our species’ evolution. In our earliest years on the earth, smell was vital for both humans and animals, as...

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Development in Olfactory Research: Generating Smells Using Brain Stimulation

New research provides some early insights into the mysterious sense of smell. Scientists have taught mice how to smell an odor entirely through the brain, essentially smelling an odor that does not exist. This study was...

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What Makes up a Fragrance? Scent DNA

As you might know, your first impression doesn’t always tell the whole story. What you smell is not always indicative of the full scope of the fragrance, as fragrances are nuanced compositions of many ingredients. A...

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Reclaiming the Retail Space

For a long time, the mall was the go-to for shopping. Massive, full of spectacle, and plenty of opportunity to purchase, the mall served as our primary understanding of a shopping experience. We might make a...

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New car smell

You’re likely familiar with that exciting experience of shopping for a new car. While the process can become draining and stressful, there’s a deep sense of relief and satisfaction felt when you sit in your new...

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Calming Essential Oils

While the restorative properties of essential oils for both fragrant and medicinal purposes were first recognized during ancient Egyptian civilization, it was only during the 1900s when French chemist René-Maurice Gattefossé coined the term “aromatherapy” as...

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Jewelry store scent branding

While many think of jewelry as a simple act of adornment, every embellishment we wear has must stronger emotional factors which range from deep sentimental value to the emotions such jewelery represents in cultural and societal...

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Smell, experience, remember

It’s no secret that experiential marketing creates incredible results for businesses, reaching consumers on a personal level, appealing to their emotions and desire for thoughtfully tailored experiences. With a strong increase in experiential marketing campaigns and...

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The Synergy of Senses

Our sense of smell is the strongest of our senses, having a direct link to two major areas in the brain involved in emotion and memory: the amygdala and hippocampus. Scent can trigger an emotional response...

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Enhance your sense of smell

Become one with your nose and improve your sense of smell with only a few simple tips. Begin by taking notice of the smells around you in everyday life. Breathe in your coffee or tea before...

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