Smell Training: How to Improve Your Sense of Smell
“I remember the realization that I had lost my sense of smell. It was December 2020, months into the global pandemic, and I was preparing scent blotter samples for a meeting I had coming up that...
Posts with tag: “Scent Research”
52 results found
How Luxury Brands Use Scent to Stay Memorable: Our CEO Shares Insights with DesignRush
When it comes to creating unforgettable brand experiences, what you smell is just as powerful as what you see. In a recent interview with DesignRush, Air Aroma’s CEO, Alan van Roemburg, shares how leading luxury brands...
What Is Scent Marketing?
Creating a Memorable Brand Experience Imagine walking into a luxurious hotel lobby where a subtle, captivating aroma instantly makes you feel at ease. Or strolling through a retail store, where the scent of fresh citrus energizes...
Vetiver: The Scent of Springtime
As the days grow longer and April showers cede fresh blooms, there is one scent that perfectly captures the essence of springtime: vetiver. With its earthy and invigorating aroma, vetiver evokes the feeling of a new...
7 Scents for Focus, Productivity and Concentration
The Best Scents Proven to Enhance Focus Diffusing scents can have many purposes: encouraging relaxation, boosting energy, and increasing productivity and concentration. Whether used for personal purposes at home, diffused in a retail environment, or utilized...
Scents for Better Sleep
The Importance of Sleep In recent years, people are sleeping worse than ever before. Although sleep is one of the three pillars of health, along with nutrition and movement, many people are not getting enough for...
How Does Our Sense of Smell Work?
Compared to the other senses, our sense of smell is often under appreciated. This notion is possibly due to the fact that much of olfaction operates beneath our consciousness – happening all the time without us...
Leather and Smoke
There is something about the smell of a crackling hearth, of a brand new car or handbag that is subconsciously satisfying. These scents, smoke and leather, are some of the most comforting scents in our olfactory...
Gender in Fragrances
Charming, sparkly, seductive. Radical, raw, noble. For most of modern fragrance’s recorded history, perfume has fallen into two decidedly different camps: female and male. Traditional female oriented fragrances display sweet, floral and fruity notes like strawberry,...
Smell and Its Fundamental Roles
Although humans rely less on smell now for our survival, it has been an integral part of our species’ evolution. Smell Evolution In our earliest years on the earth, smell was vital for both humans and...
