Reclaiming the Retail Space
For a long time, the mall was the go-to for shopping. Massive, full of spectacle, and plenty of opportunity to purchase, the mall served as our primary understanding of a shopping experience. We might make a...
For a long time, the mall was the go-to for shopping. Massive, full of spectacle, and plenty of opportunity to purchase, the mall served as our primary understanding of a shopping experience. We might make a...
You’re likely familiar with that exciting experience of shopping for a new car. While the process can become draining and stressful, there’s a deep sense of relief and satisfaction felt when you sit in your new...
While the restorative properties of essential oils for both fragrant and medicinal purposes were first recognized during ancient Egyptian civilization, it was only during the 1900s when French chemist René-Maurice Gattefossé coined the term “aromatherapy” as...
While many think of jewelry as a simple act of adornment, every embellishment we wear has must stronger emotional factors which range from deep sentimental value to the emotions such jewelery represents in cultural and societal...
It’s no secret that experiential marketing creates incredible results for businesses, reaching consumers on a personal level, appealing to their emotions and desire for thoughtfully tailored experiences. With a strong increase in experiential marketing campaigns and...
Our sense of smell is the strongest of our senses, having a direct link to two major areas in the brain involved in emotion and memory: the amygdala and hippocampus. Scent can trigger an emotional response...
Become one with your nose and improve your sense of smell with only a few simple tips. Begin by taking notice of the smells around you in everyday life. Breathe in your coffee or tea before...
Absolutes are regarded as the purest and most aromatic form of fragrance from natural plant sources. These highly concentrated products are more fragrant than essential oils, and often portray the truest scent to the natural source....
Utilizing fragrance to enrich an environment or personal presence is something that has fascinated humans throughout history in various industries and circumstances. Thinking back to ancient times, one might reason that scent was solely primitive, a...
Stop in any perfume shop, and you’re bound to find small bowls of coffee beans set between various fragrances. A salesperson may advise you to sniff the beans in between smelling multiple scents. It is commonly...