What Is The Nose?
We often refer to people based on their skill or occupation. We label individuals who are in movies as Actors, people who serve customers as a Waiters, but what is a Nose? A Nose is a...
Valentines Day – Smell The Love
With Valentine’s Day around the corner, love isn’t the only thing in the air. Air Aroma’s ambient scent, Zuri, is the perfect fragrance for Valentine’s Day. The name Zuri, originating from Swahili, meaning beauty, represents this...
The Langham Signature Scent By Air Aroma
The Langham Sydney Hotel re-opened earlier this month after a luxury transformation. The beautiful Sydney harbour-side hotel welcomes its customers back into their warm and tranquil environment that makes you feel like royalty. The grand transformation,...
Melbourne Spring Racing Carnival Scent
One of Melbourne’s biggest events of the year, the Melbourne Spring Racing Carnival at Flemington Racecourse, provided their prestigious and high profile guest with an added dimension this year. The luxurious and opulent surroundings were further...
Luca Turin – The Science Of Scent
Biophysicist Luca Turin is definitely a ‘mover and shaker’ in the perfume and fragrance world. In this video he explains his theory on how we smell substances, which is based upon the frequency of vibration of...
Hyper Natural: Scent From Design To Art
The NGV is currently exhibiting, “Hyper Natural: Scent from Design to Art” an olfactory exhibition, curated by Chandler Burr, New York Times perfume critic and author. The first of it’s kind in Australia, Chandler has an...
Hugo Boss In-Store Scent by Air Aroma
Hugo Boss recently re-opened its iconic Melbourne flagship store, on trendy Collins Street, in its signature, sleek and luxurious aesthetic. The beautifully decorated store, seamlessly flowing through designated areas of both men’s and women’s wear, creates...
Love, Desire and Riches Exhibition Partners with Air Aroma
Enter the historic Rippon Lea House and become immersed in the world of Love, Desire and Riches. Be transfixed by the decor, the fashion and the extravagance of weddings throughout history. With a collection of over...
Boosting Bookshop Sales With Scent
While casually browsing through a bookshop, contemplating your next great read, the subtle yet unmistakable scent of chocolate oozes past capturing your attention. The mouth-watering scent certainly makes an impact but can it affect your purchasing...
Emporium Melbourne Scent
The highly anticipated Emporium Shopping Centre, in the heart of Melbourne’s shopping precinct, has finally opened its doors to the public. Featuring up to 220 retailers, with predominately Australian brands, the launch of Emporium injects a...
