Earlier this year, CLEAN Middle East magazine featured Air Aroma in a piece focused around our luxury client Cristal Hotel in Abu Dhabi. CLEAN Middle East is the region’s leading cleaning industry magazine. They interview the hotel's executive housekeeper, and his responses highlight the importance of fragrance for hotels as a way to enhance their luxury hotel image.
The article also emphasizes how fragrance effects customers perceptions of the hotel and brand. Fragrance is not just important from a luxury brand and marketing perspective, but also now forms the core part of the hotel's cleaning routine.