Contemporary Japanese fashion brand Shiga crafts designs of modern sophistication with a touch of natural feminine flair, incorporating ideas and inspirations of nature, fluidity, and eclectic elegance. Ryota Shiga is an innovative Japanese fashion designer born in Fukishima Japan in 1985. After graduating from Fugino Fashion University, he moved to Italy to pursue his fashion design career, and shortly thereafter established his own fashion brand Ryota Shiga, which has recently been launched as the singular “Shiga.”
As part of the launch at Mercedes-Benz Fashion Week TOKYO Air Aroma added to the sensory experience of the Spring/Summer 2015 collection “plants” by incorporating a natural essential oil blend into the exhibition. A unique clear floral scent with notes of lavender and eucalyptus was diffused throughout the show, blending seamlessly with the aesthetic of the “plants” collection.