Nissan Motors are known for being at the forefront of innovation and technology, and their latest innovations have just been revealed at the North American International Auto Show. Nissan are pushing the boundaries and differentiating from the competition, by becoming the first car manufacturing company to use a scent branding strategy consistently throughout an auto exhibit.
Their latest motor show design and offering titled “Innovation that excites” has just debuted in Detroit. The auto show stand is aimed at enticing all the senses from sight, sound, touch and very importantly, scent. Many big name brands, including luxury hotels and retailers, understand the importance of interacting with all senses as part of the customer experience and Nissan also recognizes the importance.