Nissan Motors are known for being at the forefront of innovation and technology, and their latest innovations have just been revealed at the North American International Auto Show. Nissan are pushing the boundaries and differentiating from the competition, by becoming the first car manufacturing company to use a scent branding strategy consistently throughout an auto exhibit.

Their latest motor show design and offering titled “Innovation that excites” has just debuted in Detroit. The auto show stand is aimed at enticing all the senses from sight, sound, touch and very importantly, scent. Many big name brands, including luxury hotels and retailers, understand the importance of interacting with all senses as part of the customer experience and Nissan also recognizes the importance.

If you are shopping around town this month you will have no doubt passed by a magazine rack, which contained this, the latest issue of National Geographic.

The issue examines subjects as the learning brain, the perceptive brain, the unconscious brain, the emotional brain, and the aging brain. We were particularly interested in the perceptive brain section of the article that focuses on smell & taste.

Weizmann Institute, an international center of scientific research has recently conducted a study around learning while we sleep. The study concluded that if particular smells were present during sleep we are able to learn new information.

The results of the study showed that the subjects actually started sniffing and smelling while they were sleeping, when smells are present. This indicated that we are processing information and learning while sleeping. The sense of smell was chosen as the measure for the experiment as it can be easily measured though the indicator of sniffing and smelling.

The Jeju Aquaplanet, (part of Hwan-hwa Hotel & Resort, Korea) opened on July 14, 2012, after 5 years of preparation and is ranked the 10th aquarium in the world, for its scale and size. It is the largest aquarium in Asia, equipped with 450 different types of water tanks that hold 17,000 metric tons of sea water and containing 45,000 sea animals.

The main water tank, containing 5100 metric tons of sea water, can display more than 27,000 marine animals. This custom made tank was designed to emphasize a remarkable view from the front side of the tank, which is 23 meters wide by 8.5 meters high and has super-sized acrylic glass at a thickness of 60 centimeters.

Air Aroma Australia has partnered with Seven Nightclub to create the first scented nightclub in Australia. Since opening its doors in 1999 Seven Nightclub has been synonymous with the finest dance music and wildest parties. Located in Melbourne, the club recently underwent a renovation by esteemed architects Six Degrees including an installation of the latest high tech sound and lighting equipment.

Air Aroma Australia together with the Seven Nightclub management team collaborated to find just the right fragrance for scenting the venue. The result was Cherry Blossom, creating a more luxurious experience and pleasant environment for their customers.

For the full story visit the Air Aroma Australia blog.

When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have all been designed to match the store’s brand identity and encourage you to feel comfortable and excited to buy.

Now days, retailers are also tapping into customer’s sense of smell and although you may not realize it, they are trying to convince you to purchase. Scent marketing works on the premises that if you introduce fragrance into a shop it will encourage the customer linger longer.

Today, Air Aroma is proud to launch two brand new fragrances to the Air Aroma Range, Sencha and Evergreen. These make the perfect gift when paired with our designer home diffuser, the Aromax. To celebrate the launch of these fragrances, all orders over $125* in the the month of October will receive a free 13ml bottle of Sencha.

Those looking to sell their homes will have no doubt been told that spring is the best time of year to put your property on the market. Spring is when the sun is shining; flowers are in bloom and therefore it is likely to be the time of year when your property will look its best. The data also suggests we are also more likely to buy and also spend more at this time of year.

Selling your home in spring may mean you are however struck with more competition. So with this is mind, how do you make your home stand out? Cleaning and de-cluttering your home can be the cheapest and easiest way to make your home look the part for potential sellers.