This week Air Aroma has been featured on the Novansans blog. The Novasans blog is a comprehensive global healthcare directory with news articles about healthcare and wellness. Novasans also feature information about the medical tourism industry, and medical research. Tony Wright of Air Aroma Thailand was interviewed about scent marketing and the importance of scent and smell in hospitals, clinics, spas and other health facilities.

Air Aroma is proud to announce a world first in stress relief. Air Aroma’s No Stress - Arobalance™ is a unique scientifically proven stress-relieving product. The Arobalance™ formula is the result of ten years of research undertaken by Australian biomedical scientists on how to reduce the adverse effects of chronic stress.

Arobalance™ is made from natural extracts derived from green plants. It has been specifically formulated to produce a calm and serene atmosphere, proven to reduce chronic stress & assist with quality sleep. Arobalance has a light fragrance reminiscent of freshly cut grass and green leaves.

It’s now even easier to browse and buy Air Aroma products as today Air Aroma announces the Online Store is open for business. From your computer or on the go with your iPhone, the Store is simple, convenient and beautifully designed.

As Air Aroma continues to expand into the scent marketing industry, we are pleased to announce the launch our new website, Air Aroma Japan - www.air-aroma.co.jp. Mai Yanagawa and the team from our Tokyo office are very excited that the official Japanese version of our international website has launched.

Stay up to date with all the latest news from our Air Aroma Japan Blog by liking Air Aroma Japan on Facebook or following on Twitter.

From 12th to the 15th September Equipotel 2011 was held in Brazil.  This exhibition is the biggest of its kind in Latin America focused on Hotels, Motels, Spas and Restaurants.

The event has been running for more than 50 years and is visited by 50,000 people from all over Brazil and neighboring countries, these visitors are looking to find the latest news and breakthroughs for the hospitality industry.

On Sunday, September 11th, in the grand ballroom of The Plaza Hotel in New York City, Thakoon Panichgul presented his Spring Summer 2012 runway collection. The inspiration stemmed from the classic paisley patterns of the American Cowboy interlaced with the vibrance and color from Indian tradition. The musical score, designed exclusively for the show, was composed with a classic American guitarist and a classic Indian sitarist. In addition to the mutli-colored cowboy hats and bandannas, a bespoke scent was created by olfactive branding company, 12.29, to complete the rustic western/ textural Indian experience. Deep wood notes, sumptuous leather, fresh tobacco and traditional Indian spices were the signature character of the scent diffused by Air Aroma.

Air Aroma has partnered with Sky Aquarium 2011 to create a spectacular sensory experience.

Sky Aquarium 2011 is held at the 52nd floor of the iconic tower of Roppongi Hills in Tokyo, from July 15th to September 25th. Sky Aquarium an impressive art aquarium exhibition, which attracts over 250,000 visitors over 80 days every year and the theme this year is “cool entertainment”.

At Air Aroma, we take much pride in our innovative designs, new technologies and new products. In addition to our commitment to new research and development we never forget to improve our existing product line.

Today Air Aroma introduces two new Ecoscent products.