What Are Gourmand Fragrances?
Often, it’s the scent of butter and sugar that stops you in your tracks walking past a bakery, well before the sign does. That instinctive pull is the entire premise behind gourmand fragrances, a category built...
Posts with tag: “Food Sales”
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Scents and Spices
Warm, sensuous, mysterious, exotic sultry; these are all words often used to describe spicy fragrances. There’s definitely a certain je-ne-sais-quoi that exudes from a spicy scent, they’re often alluring and expressive. Spicy notes are part of...
Assault on The Senses, Combining Fragrance and Food
Blake Malatesta, executive chef of 50 Ocean in Delray Beach, Florida, recently held a multi-sensory dinner for an exclusive guest list. Called “Assault on the Senses”, this five-course tasting menu paired each of the 5 senses with a...
Can Chocolate Scent Increase Book Sales?
Chocolate: rich, creamy, delicious, and…good for sales? According to a new study in the Journal of Environmental Psychology, the smell of the sweet wafting through book stores increases “purchase-related” behaviors in customers. The study took place in...
Multi-Sensory Marketing Considered Most Effective
Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....
Hilton Hotel Partners with Air Aroma
As a global leader in the hospitality industry, Hilton Hotels are seen as modern and forward thinking in their approach to products, amenities and service. It is with this passion that Hilton Hotels worldwide welcomes guests...
The Scents of a Food Scene
It can be pleasurably excruciating watching gorgeous food being prepared and consumed on screen. Seeing a character slicing and dicing ingredients to make a luscious- looking dish, or another close their eyes in slow pleasure as...
Today Tonight Features Air Aroma
Retailers big and small are using scent marketing to make customers feel at home in their stores. Today Tonight features retail giant Coles and Air Aroma Australia to explain how retailers are appealing to customers with...
