Scent Marketing News - Blog - Page 6 of 24 - Air Aroma

Essential Oils and Wellbeing

Therapeutic properties of essential oils can assist in a range of beneficial effects, like mood elevation and antiseptic action. Many essential oils are antibacterial, antiseptic and antiviral, as they are the result of plants producing defense...

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Queen of Flowers

Perhaps no flower is more well-known and recognized than rose, as it continues to be an expression of love, a symbol of devotion, and an illustration of femininity. From its rich hues and graceful appearance to...

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Scents and Spices

Warm, sensuous, mysterious, exotic sultry; these are all words often used to describe spicy fragrances. There’s definitely a certain je-ne-sais-quoi that exudes from a spicy scent, they’re often alluring and expressive. Spicy notes are part of...

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Forest Aromas

John Muir once said “the clearest way into the Universe is through a forest wilderness.” John Muir was a Scottish-American influential naturalist and conservationist, an early advocate for the preservation of wilderness in the United States. He...

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Reclaiming the Retail Space

For a long time, the mall was the go-to for shopping. Massive, full of spectacle, and plenty of opportunity to purchase, the mall served as our primary understanding of a shopping experience. We might make a...

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Classifying Scents: A Fragrance Pyramid

Fragrances are made up of multiple facets, each supplying a different characteristic to the overall scent experience. While singular notes have their own smells individually; together, they form a scent composition, or what we’d call a...

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Mastercard Priceless Event at Spring Studios

To succeed in today’s competitive restaurant industry, it takes more than just providing quality food and excellent service. According to a survey from EventBrite, 75% of people believe unique dining experiences are worth paying more for....

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Scents of Fashion Week

On the cusp of New York fashion week, designers scramble to ready their collections for the public eye. Arranging for final fittings, sound checks, light staging and more – each aspect harmonizing in hopes to create...

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Workspace Scenting Benefits

With the global co-working industry expanding at an exceptional rate, co-working spaces are becoming more and more popular but competitive in their design, location and operation.  These spaces are hoping to win loyalty by offering a...

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New Spring Scents

With spring in full bloom its time to celebrate the warmer weather with some beautiful new spring scents for your home or business. If you’re looking to add a spring touch to your space this season,...

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