Air Aroma provided an exclusive scent for Carla Zampatti Resort ’25 collection fashion show, closing night one as part of Australia Fashion Week, which is Australia’s biggest global fashion platform and the largest most influential fashion event in the Asia-Pacific. The event features fashion’s biggest names defining the future of Australian fashion, held annually in Sydney each May. Shown at Carriageworks and presented by Porsche, the Resort 25’ collection by Australia’s leading fashion house was received by two large shows of celebrities, influencers, and international audiences. The Carla Zampatti scent by Air Aroma was captivating and unique, drawing attention to the timeless style of the brand.
Carla Zampatti Scent
Exuding effortless style and refined luxury with Italian sensibility, the collection was enhanced by an equally stylish scent by Air Aroma, diffused along the runway. The warm, woody, and musky fragrance, with notes of oud, patchouli, and tonka, was an essential element of the show, setting the mood and tone to perfectly complement the designs. Carla Zampatti’s values of confidence, luxury and legacy were felt in the brand’s anticipated return to the runway after five years, which Vogue shared as building a new chapter of a dynasty. The show was made more memorable with the use of an ambient scent and reinforced the brand characteristics in a subtle but striking way.
Carla Zampatti Brand
The late founder, Carla Zampatti, was a force in women’s empowerment and fashion, trailblazing through cultural change since the brand’s inception in 1965. Under the new creative director Karlie Ungar, the brand’s attention to detail, elegant tailoring, and contemporary characteristics remain evident. A stripped back elegance emboldened by strong lines exude the balance between glamour and practicality, a correlation illustrated in the fusion of Italian heritage with modern Australian simplicity.
“The empowerment of women is the absolute soul and heartbeat of the brand.”
-Karlie Ungar, Creative Director at Carla Zampatti
Looking to scent your next fashion show or event? Contact Air Aroma for an unforgettable bespoke fragrance experience.