Last year BBC 4 aired an interesting 3 part documentary series called perfume. The series examines the multi-billion-dollar global perfume industry, following the stories of perfumers, scientists and marketing gurus on their quest to win over...
This week Air Aroma has been featured on the Novansans blog. The Novansans blog is a comprehensive global healthcare directory with news articles about healthcare and wellness. Novansans also feature information about the medical tourism industry,...
Air Aroma is proud to announce a world first in stress relief. Air Aroma’s No Stress – Arobalance™ is a unique scientifically proven stress-relieving product. The Arobalance™ formula is the result of ten years of research...
The International Fragrance Association North America is releasing an educational animated video series to explain, in simple terms, the art and science of scent making. Their first animated video of the series is called “Making Scents”....
Imagine yourself meeting friends for lunch. You jump on the public bus and there’s a disgusting smell of a mixture of body odour, bad breath and cheap perfume. You try and find a spot near a...
Arguably the world’s most iconic perfume, Chanel No 5 has truly stood the test of time. Ninety years later and it is still loved by millions, so what’s Chanel No 5’s secret? Coco Chanel was a...
Researchers at Germany’s Fraunhofer Institute have developed a manufacturing process that injects microcapsules containing malodorous oils into the helmet itself, causing it to smell when damaged. This alerts you that it’s time to replace your helmet,...
Biophysicist Luca Turin studies the science of smell. He’s a leading proponent of the vibrational theory of smell — the idea that when our noses pick up a scent, we’re reacting to the vibrational properties of...
What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely...
A recent article published by time.com reveals that while much of the world is obsessed with odour elimination and the ever-growing number of cheap air fresheners on the market, they’re not always getting what they bargain...
