JLR Signature Scent
Inspired by the JLR sense of luxury, innovation, and rich British legacy, a unique combination of fragrance ingredients brings these sentiments to life for a truly multi-sensory experience. The JLR signature fragrance diffused with Air Aroma’s fragrance diffusers exudes sophistication with a balance of contemporary and classic notes for a timeless scent that is instantly recognizable and adored by all.
A citrus medley of sweet, succulent Mandarin and fresh, juicy Orange create an uplifting sensation to spark curiosity and connection. Rose brightens with layers of freshness and elegance while stimulating Darjeeling Tea adds a honeyed herbal aroma. Cedarwood and Leather blend seamlessly for a warm, dry base of woody, musk tones to evoke calmness and welcome luxury. The distinct fresh, woody and citrus scent is the brand’s olfactive logo that carries on the message of modern luxury and provides consistency throughout each JLR location.
JLR and Air Aroma
Renowned for creating iconic vehicles that blend the best of luxury and high performance, JLR epitomizes effortless sophistication and style. JLR partnered with global scent marketing agency Air Aroma to enhance the customer journey with the implementation of fragrance to create a highly memorable customer experience.
Using the sophisticated and effective Aroscent scent diffusers, the signature fragrance is diffused in each personalization studio, contributing to the luxury aesthetic and further enhancing the JLR brand. As the exclusive scent provider for JLR, Air Aroma helps to ensure consistent quality and customer experience across locations globally. With expertise in fragrance creation, diffusion technology and an unparalleled global presence, Air Aroma is the only scent marketing agency to deliver JLR a specialized scent strategy.
JLR Personalization Studios
The JLR Personalization Studios provide an exclusive avenue for customers to create vehicles that are a true reflection of their distinct tastes and preferences, taking luxury automotive ownership to an entirely new level. This approach not only solidifies JLR’s commitment to delivering a bespoke experience but also reinforces their status as a pioneer in the luxury automotive industry.
Customers can work closely with expert designers and consultants to explore a wide array of customization options, from exterior paint colors and finishes to interior materials and trim selections. Whether it’s choosing exotic wood veneers, premium leather upholstery, or unique alloy wheel designs, clients have a wide range of choices to create a vehicle that aligns perfectly with their personal style.
The JLR signature scent welcomes visitors to the Personalization Studio with a blend of luscious ingredients to reflect the heritage, history and values of the brand whilst encouraging a sense of luxury and relaxation within the space. The fragrance enriches the sensory exploration of colors, textures and finishes when customizing a new vehicle in the Personalization Studio. With scent being such a huge factor in our daily emotions and memories, the JLR signature scent experience makes the personalization process even more memorable and exciting.