High Vibe Spaces
As wellness becomes more mainstream and self-care essential to a successful life, the concept of a spa, or space dedicated to relaxation, is becoming as important and abundant as the neighborhood coffee shop. In a world...
Smells like The US Dollar Bill
Mike Bouchet, an American artist known for his bold, multidisciplinary works that dig at the realities of consumer culture, has recently produced a piece that inspires commentary on American capitalism. With an ode to greed, materialism...
Essential Orange Blossom
The bitter orange tree is one of the most useful for the fragrance industry—every part yields an interesting raw material. The delicate white flowers provide both Orange Blossom and Neroli essential oils, which are among the...
Smell, Experience, Remember
It’s no secret that experiential marketing creates incredible results for businesses, reaching consumers on a personal level, appealing to their emotions and desire for thoughtfully tailored experiences. With a strong increase in experiential marketing campaigns and...
Boutique Design New York 2016 Features Air Aroma
Air Aroma is looking forward to bringing its scent marketing expertise to the 2016 Boutique Design New York (BDNY) trade fair, a trade show and conference for the hospitality and design industry. It’s happening this week,...
Sandalwood – Liquid Gold
One of the most luscious, alluring scents belongs to the widely acclaimed Sandalwood. It is an anciently revered fragrance, particularly in Eastern culture, but has circulated more recently through the West in perfumery. Its uniquely warm...
Innovation in Fragrance
With the personal connection, memories and bonds formed through our sense of smell it is no wonder that fragrance is an emotionally driven and often romanticized industry. But behind the histories, feelings and stories told by...
Lavender – The Scent of Stillness and Serenity
As summer starts its slow descent into the changing season, a certain lull of time and space seems to hang steady as the final August evenings arrive and leave us. We take our time in activities,...
The Scent of Campari
A recent collaboration between Air Aroma and Campari, a world famous and completely unique drink that has remained unchanged since it was created in Novara in 1860, resulted in a creation of a signature scent fragrance...
Jasmine, Queen of the Night
A balmy summer evening carries the sweet and exotic scent of jasmine through the breeze. These highly fragrant flowers blossom at night, allowing the harvest of the delicate blooms to take place when their scent is...
