Tokyo Through The Eyes of a New Yorker
A New Yorker’s View of Tokyo: This February, the Tokyo and New York offices of the Air Aroma Group engaged in a staff exchange in which staff members from opposite sides of the world swapped office desks...
SHIGA S/S 2015 Collection “plants” x Air Aroma
Contemporary Japanese fashion brand Shiga crafts designs of modern sophistication with a touch of natural feminine flair, incorporating ideas and inspirations of nature, fluidity, and eclectic elegance. Ryota Shiga is an innovative Japanese fashion designer born...
What is a Nose?
We often refer to people based on their skill or occupation. We label individuals who are in movies as Actors, people who serve customers as a Waiters, but what is a Nose? A Nose is a...
Flowen Partners With Air Aroma at NYFW
As part of Mercedes-Benz Fashion Week, Air Aroma partnered with luxury fashion and accessory brand Flowen to scent The Specimens Collection Jewelry Exhibit during New York Fashion Week. Flavia Lowenstein, the creative genius behind Flowen, brings...
Ancient Aromas
Utilizing fragrance to enrich an environment or personal presence is something that has fascinated humans throughout history in various industries and circumstances. Thinking back to ancient times, one might reason that scent was solely primitive, a...
Love Isn’t Love ‘Till You Give It Away
This Valentine’s Day, give a gift your darling will love. Skip the bouquet and make a lasting aromatic experience instead. Creating the perfect romantic ambiance for your special day is simple with the help of Air...
Fragrance Composition
What is a note? We are not referring to a hand written letter or information from your office meeting! In fragrance, a “note” signifies the distinct parts of oil that can be noticed upon usage. There...
Using Coffee Beans to Reset Your Sense of Smell?
Stop in any perfume shop, and you’re bound to find small bowls of coffee beans set between various fragrances. A salesperson may advise you to sniff the beans in between smelling multiple scents. It is commonly...
Ritz-Carlton Signature Scent at Newly Opened Resort in Japan
Departures Magazine features Ritz-Carlton Kyoto in the recent publication ‘8 Hotels With Alluring Signature Scents.’ Air Aroma carefully designed a fragrance that would further the appeal of the Ritz-Carlton Kyoto, which honors traditional Japanese hospitality with...
‘Pining’ for the Holidays
The time is upon us. Any one who doesn’t consider themselves scrooges can admit that the holiday season brings about a quintessential sense of joy, comfort, and love. No method brings the treasured memories of this...
