Scent Marketing News - Blog - Air Aroma

Air Aroma Featured in Vogue

Scentscaping as the New Home Fragrance Trend We’re excited to share that Air Aroma has been featured in Vogue within the article, Is It Time to Scentscape Your Home?, exploring the growing trend of home scenting....

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A Guide to the Best Holiday Scents

Much of the magic of our holiday memories lies in our scent memories –  holiday scents like that of a Christmas tree, a fresh morning of snowfall, or the warm herby dish baking in the oven....

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Bergamot Oil: Bright Sophistication

Bergamot: though you won’t often find it in a typical fruit bowl, this distinctive citrus is a cornerstone in perfumery. Associated with the refined elegance of southern Italy, bergamot fragrance offers a transformative experience—evoking the sparkling...

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Pretty in Pink: The Allure of Pink Hotels

There’s something undeniably magnetic about a pink hotel. Maybe it’s the instant dose of joy the color evokes, the sense of escape it promises, or the way it catches golden hour just right. Hotels with pink...

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How Luxury Brands Use Scent to Stay Memorable: Our CEO Shares Insights with DesignRush

When it comes to creating unforgettable brand experiences, what you smell is just as powerful as what you see. In a recent interview with DesignRush, Air Aroma’s CEO, Alan van Roemburg, shares how leading luxury brands...

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Eucalyptus: Nature’s Apothecary

Medicine and memory, antiseptic and sacred, uplifting and elemental. Crisp, cool, and refreshing, eucalyptus evokes the feeling of renewal and clarity. The plant’s invigorating aroma, reminiscent of brisk forest air and clean rainfall, is both revitalizing...

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Harper’s Bazaar Features Air Aroma: Inside Hotel Scenting

We’re thrilled to share that Air Aroma has been featured in Harper’s Bazaar‘s latest article, “Why Your Favorite Hotels Smell So Good,” which explores the powerful role of scent in luxury hospitality. We’re proud to be a...

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Inc. Highlights Air Aroma in Piece About Scent Marketing

Air Aroma was interviewed in prominent business magazine, Inc.’s latest article, “Why Your Nose Knows What Sells: Inside the Ascent of Scent Marketing.” Inc. Magazine is a well-known American business media company focused on providing information...

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5-Star InterContinental Luanda Miramar, an HVAC Scenting Pioneer

Leading the Way in Luxury Hotel Scenting Intercontinental Luanda Miramar, an IHG Hotel, is Luanda’s first internationally recognized 5-star hotel, offering a refined combination of luxury and local charm. The hotel is the first in the...

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The Enchanting Allure of Sandalwood Fragrance

Within the category of woody fragrances, there are few scents as rich and enchanting as sandalwood. Often associated with the serene beauty of ancient forests and sacred rituals, sandalwood fragrance offers a transformative experience, evoking a...

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