The Science of Scent with Creativeta

The Science of Scent with Creativeta

Interested in the science of scent? Check out this insightful video that was put together by Creativeta. Minna Kane explores the history of perfume making and the discovery synthetic molecules used to create scents. Neil Morris, a perfume designer is also interviewed for insight into his ideas around the perfume industry today and how a designer fragrance is created. 

To create a fragrance Neil takes synthetic fragrances or art essences from 3 categories being top notes, middle notes and base notes and combines to create the perfect mix. Minna parallels the notes within a perfume to that of a violin in an orchestra and explains that the “top notes are those that you smell first that are high and light, the middle notes are the heart notes representing the cellos and lastly the base notes the notes that hold everything together and linger on the body long after the top notes have dissipated, much like the double base”

Finally Minna looks at the science behind how humans smell and talks to Luca Turin a biophysicist about the lock and key and vibration theories as possible answers. We hope you enjoy the video.