When it comes to creating unforgettable brand experiences, what you smell is just as powerful as what you see. In a recent interview with DesignRush, Air Aroma’s CEO, Alan van Roemburg, shares how leading luxury brands are turning to scent to build deeper emotional connections and set themselves apart in an increasingly competitive landscape.
Read the full article here:
👉 Scent Marketing Strategies for Luxury Brands — DesignRush
The Power of Scent in Brand Experience
Scent is often the most overlooked sense in brand strategy, yet it’s the one most deeply tied to emotion and memory. As Alan explains:
“I think people are hungry to experience something special and memorable, so sensory marketing brings in this fascinating element that goes beyond a billboard or banner ad. ”
Five key scent marketing strategies are outlined for success. The article dives into how luxury brands can harness scent to:
1. Create emotional impact
Scent taps into memory more powerfully than visuals or sound. It lingers.
2. Turn scent into a retail opportunity
Think beyond the experience—branded candles, sprays, and diffusers allow guests to take your brand home, with brands earning at least 150% ROI.
3. Design for the brand, not the individual
Your brand’s scent should reflect your identity, not personal taste. It’s storytelling, not perfume.
4. Match scent to brand values
Fairmont’s sustainability goals, for instance, influenced their natural and eco-conscious scent development.
5. Use scent to bring physical spaces to life
From hospitality to automotive to real estate, scent helps define the mood of a space instantly.
Air Aroma’s Role in Shaping Scent Identity
We’ve spent more than two decades helping brands define their sensory identity through custom scent programs. From iconic hotel groups to forward-thinking retail brands, our work bridges the worlds of design, emotion, and science to create experiences that are not just felt, but remembered.
If your brand is ready to go beyond visual branding and tap into the full power of scent, we’re here to help.
Get in touch to explore a scent strategy tailored to your brand.
Or browse our collection of ambient scent solutions.
