WeWork

WeWork Scent

Built on the belief that great work deserves inspiring spaces, WeWork provides flexible workplaces that blend design, technology, and hospitality. With over 600 locations spanning 45 million square feet in 120 cities across 37 countries worldwide, WeWork enables more than half a million members — from emerging innovators to Fortune 100 companies — to work, connect, and grow.

After a recent restructuring that brings new alignment, WeWork is uniquely positioned to meet the needs of businesses of all sizes, now and in the future. As part of the rollout of new initiatives designed to benefit members, WeWork announced its WeWork Scent with Air Aroma, rolling out to locations globally. Building on successful pilots in New York, London, and Singapore, the new WeWork fragrance, Verdure, is now diffused in 86 flagship spaces, including Paris, Madrid, Milan, and Berlin. Designed to add a joyful entrance and warm welcome to WeWork greeting areas, the ambient scent sets a gentle tone of ease, welcome, and inspiration from check in to check in around the world.

Enhancing the Modern Workplace through Scent

Air Aroma has been helping offices use scents to enhance office environments, whether it’s to add a sense of cleanliness and freshness, luxury and sophistication, or create calm in what can sometimes be a chaotic environment. We specialize in marketing scents for corporate environments, and are sensitive to the many unique needs of businesses of all sizes who are looking to scent their space. We’ve seen a surge of demand from real estate owners for pleasant fragrances to make offices more attractive to employees, and scent is considered an amenity similar to considered lighting, spatial design, and music, that create a supportive environment for collaborating, ideating, and getting work done. Using scents is part of a larger strategy for companies to add amenities and create a better office experience for their employees.

WeWork and Air Aroma

Air Aroma and WeWork have partnered together to create a pleasant office environment around the world. In 2023, scenting was trialed at select global locations, and involved member experience in the decision making process, getting feedback on which scent members enjoyed the most. A subtle and pleasant scent, Verdure captures the essence of WeWork’s hospitality-led approach to workplace design. The WeWork fragrance blends Yuzu, Bergamot, Violet, Lavender, Orange Wood, Amber, and Patchouli, evoking an atmosphere that feels both energizing and grounded, mirroring the balance of productivity and comfort that defines the WeWork experience.

Diffused using Air Aroma’s Aroscent system, a silent and sustainable cold-air diffusion technology, the fragrance seamlessly enhances shared environments such as welcome areas and community spaces. The system utilizes recyclable cartridges, natural essential oils, and meets the highest environmental and safety standards.

Through this collaboration, WeWork continues to expand its sensory approach to design, integrating scent alongside thoughtful architecture, lighting, and material choices to inspire focus, creativity, and a sense of belonging for its global community. Air Aroma is thrilled to be the scent provider for WeWork locations around the world and continuing our mission of crafting immersive experiences that captivate the senses and enrich lives.