Posts with tag: “Scent Marketing”
39 results found

Can The Smell of Chocolate Increase Book Sales?

Chocolate: rich, creamy, delicious, and…good for sales? According to a new study in the Journal of Environmental Psychology, the smell of chocolate wafting through book stores increases “purchase-related” behaviors in customers. The study took place in Belgium...

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Air Aroma China showcase at HotelEx Shanghai

From April 1st to 3rd, Air Aroma China showcased at HotelEx in Shanghai New International Expo Center. The stand layout expressed the spirit of Air Aroma – simple, modern, colorful and stylish design. Air Aroma scent...

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Google Nose BETA – Smelling is believing

Google Nose BETA is here check it out! https://www.google.com/intl/en/landing/nose/Smelling is believing! Good to see Google getting in the April fools spirit.

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Air Aroma talks Hotel Scenting and international hotel chains Sofitel, Westin, InterContinental and Mandarin Oriental.

Air Aroma features on MSN to talk about Hotel Scenting with Air Aroma representative Alex Cosic. International hotel chains such as the Sheraton, Sofitel, Westin, InterContinental and Mandarin Oriental are all using carefully selected fragrance to...

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Air Aroma and Nissan create scent branding experience for Nissan auto show stands

Nissan Motors are known for being at the forefront of innovation and technology, and their latest innovations have just been revealed at the North American International Auto Show. Nissan are pushing the boundaries and differentiating from...

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Does scent make you spend?

When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have...

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Choice website feature Air Aroma in the rise of aroma marketing

Consumer watchdog website Choice, this month feature Air Aroma Australia in an investigative report into scent marketing, entitled The rise of aroma marketing. Choice, The People’s Watchdog is an Independent and transparent consumer voice that empowers...

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Multi sensory exhibition used to highlight the need for conservation of Brazil’s landscape

During June this year, Rio de Janeiro hosted a United Nations conference on sustainable development known as ‘Rio + 20’. With 193 participant countries, world leaders, along with thousands of other participants, came together with aims...

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Multi sensory marketing considered most effective

Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....

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Hilton Hotel adds elegant Jasmine scent to its lobby with the help of Air Aroma

Positioned perfectly at the gates to the Prague Old Town, Hilton Prague Old Town offers not only a great authentic Czech cultural experience but also one with luxury and special amenities. Hilton Prague Old Town is...

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