This month Air Aroma was features in a feature piece on spa scenting, entitled ‘Employing aroma as a business strategy’. Spa Inc. is valued by spa professionals and distributors as their comprehensive business resource for the...
Chocolate: rich, creamy, delicious, and…good for sales? According to a new study in the Journal of Environmental Psychology, the smell of the sweet wafting through book stores increases “purchase-related” behaviors in customers. The study took place in...
From April 1st to 3rd, Air Aroma China showcased at HotelEx in Shanghai New International Expo Center. The stand layout expressed the spirit of Air Aroma – simple, modern, colorful and stylish design. Air Aroma scent...
Google Nose BETA is here check it out! https://www.google.com/intl/en/landing/nose/ Smelling is believing! Good to see Google getting in the April fools spirit.
Air Aroma features on MSN to talk about Hotel Scenting with Air Aroma representative Alex Cosic. International hotel chains such as the Sheraton, Sofitel, Westin, InterContinental and Mandarin Oriental are all using carefully selected fragrance to...
Nissan Motors are known for being at the forefront of innovation and technology, and their latest innovations have just been revealed at the North American International Auto Show. Nissan are pushing the boundaries and differentiating from...
When you walk into any retail store literally everything around has been designed in a particular way to make you want to spend. The music playing in the background, lighting and layout of the store have...
Consumer watchdog website Choice, this month featured Air Aroma Australia in an investigative report into scent marketing, entitled The rise of aroma marketing. Choice, The People’s Watchdog is an Independent and transparent consumer voice that empowers...
During June this year, Rio de Janeiro hosted a United Nations conference on sustainable development known as ‘Rio + 20’. With 193 participant countries, world leaders, along with thousands of other participants, came together with aims...
Many people believe the most effective form of marketing is visual as people trust and value something tangible that they can actually see. Although visual marketing is the oldest it is not necessarily the most effective....
