South Congress Hotel Signature Scent

Regularly lauded as one of the top hotels to stay in within the city of Austin but specifically the trendy SoCo area, South Congress Hotel offers warm, elevated comfort. With a subtle exterior steps back from the main street, inside you’re transported to a unique blend of retro revival, desert chic, industrial elegance, and midcentury design. The South Congress Hotel scent reflects this unusual but cool blend with notes of mint leaf, smoky vetiver, silver moss, sandalwood and leather.

“The custom scent has gotten great feedback from guests and we’ve had inquiries on how to purchase it. It fits the space really well; it has some earthy Texas notes and corresponds to the materials in the hotel — rich leathers, dark wood, denim, and natural textiles.”

Alice Fox, Creative Director at New Waterloo

South Congress Hotel Lobby Scent

Custom Scent Development

Air Aroma collaborated with South Congress Hotel to develop a unique scent that would launch with the refurbished property which was completely reimagined to blend modern contemporary elements with a sense of southwest nostalgia. The scent had to be as curated and natural as the rest of the hotel, which uses elements including stone and light to provide ambiance.

Taking inspiration from the interior design of the hotel and vibrant Austin culture, Air Aroma created a unique signature scent. The relaxed and fun characteristics of Austin had to be prominent in the scent, and the warm soothing qualities of Sandalwood provide that laid back comfort with a flair of luxe living. Mint leaf offers an energizing opening that conjures the sensation of a fresh cocktail adorned with crushed mint leaves, continuously releasing its bright scent qualities with every sip, shake and stir. Leather reflects furnishings found throughout the lobby with a smoky sophisticated element, while earthy vetiver and silver moss provide a green component reflected in the various size plants decorating the space.

The scent exudes a hip energy, inviting guests in and making a mark on one of the trendiest streets in America.

South Congress Hotel Candle

South Congress Hotel Candle and Generating ROI

Guests ask daily about the scent present in the hotel and how they can take it home. Because of the immediate positive feedback, Air Aroma and South Congress Hotel launched a custom candle with a clear glass vessel and textured packaging. The modern clean attributes allow the unconventional scent to shine through and instantly fill a space with ambiance. Acting as a tactile reminder of a memorable hotel stay, the custom candle provides the opportunity to relive the positive emotions experienced and captures something deep and specific about the boutique property.

Generating 450% revenue over investment annually for the hotel, the custom candle is a signature piece featured in the hotel lobby shop. The candle is also available on Air Aroma’s shop.

South Congress Hotel Lobby
South Congress Hotel Scent

Call us

Contact an Air Aroma representative today and we’ll get your business smelling great in no time.

Try a sample

Scent Development

Looking for an exclusive scent? Air Aroma fragrance designers can create signature blends solely for your brand.

Design a scent