Hosting a Scent Table at Your Event
An interactive scent experience at an event can draw guests in and invite them to be in the moment with their senses. It’s an engaging, exciting feature of event that highlights connection and awareness, whether at a networking, holiday, or promotional event. By practicing our sense of smell and discussing what we’re smelling together, we can deepen understanding of smell and introduce presence and focus. Instead of simply selling a product, we facilitate a sensory experience.
Smelling Raw Ingredients
For this event, we chose three scent note ingredients to focus on – one top, middle and base note. Raw ingredients were displayed for visual effect and guests were able to smell the materials independently, connecting with the scent note’s origin and facilitating greater awareness of the scent used for the event. This included a fennel bulb, jar of cardamom, and patch of leather. We engaged with guests on the structure and style of the scent and how individual notes connected to the overall scent composition.
Diffusing Scent for Ambiance
The Amex GBT event scent was diffused at entrance, creating an engaging and warm welcome for guests, inviting them to immediately tap into their senses. Guests also got to take home a custom room spray of the scent for an added complementary gift. Using an Aroscent diffuser, the dry micro mist of scent effortlessly weaved through the space, creating a subtle layer of design with elegance and subtlety.
Amex GBT Meetings & Events
The event took place in The Magic Room at The Ned Nomad in NYC, featuring The Experience Studio from Amex GBT Meetings & Events,
which focuses on crafting unforgettable events. Through an intimate evening experience, panel discussions involved how emotion and sensory activations (touch, taste, scent, sound, sight) can really make moments and events stick in people’s minds.
Amex GBT Meetings & Events offers an unparalleled service with over 40 years in the industry and global presence in over 140 countries. They excel in helping their clients manage their strategic meeting programs, attendee travel, and global venue sourcing, seamlessly integrating leading technology to drive visibility, savings, and maximum impact.
Get In Touch
Learn more about scenting events with Air Aroma, and contact us for more information about sensory interactive experiences.
