Consumer watchdog website Choice, this month feature Air Aroma Australia in an investigative report into scent marketing, entitled The rise of aroma marketing. Choice, The People’s Watchdog is an Independent and transparent consumer voice that empowers consumers to get the most out of all their purchasing decisions by providing a mix of advocacy and advice .
Choice investigates scent marketing trends today by examining the power of aroma marketing and the use of scent as branding. Elise Dalley, reports, Scent marketing, according to its advocates, is emerging as one of the more effective (marketing) methods.
Dalley interviewed Alex Cosic from Air Aroma to find out more about the benefits of scenting in retail and consumer environments.
Read the full article here: The rise of aroma marketing