How Does Our Sense of Smell Work?

Compared to the other senses, our sense of smell is often under appreciated. This notion is possibly due to the fact that much of olfaction operates beneath our consciousness – happening all the time without us...

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Leather and Smoke

There is something about the smell of a crackling hearth, of a brand new car or handbag that is subconsciously satisfying. These scents, smoke and leather, are some of the most comforting scents in our olfactory...

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Gender in Fragrances

Charming, sparkly, seductive. Radical, raw, noble. For most of modern fragrance’s recorded history, perfume has fallen into two decidedly different camps: female and male. Traditional female oriented fragrances display sweet, floral and fruity notes like strawberry,...

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Invigorating Eucalyptus

One of the most commonly used essential oils across topical applications and medicines is Eucalyptus. Known for its potent clearing power, it’s a reliable treatment component to prevent and treat nasal build up, mental fog, apathy,...

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Wellness, Architecture and Scent

It’s time for something new. What once worked when planning and designing spaces is no longer relevant in a changing world that demands consideration of our planet and our health. Innovation is essential as the ideals...

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The Role of Scent in Real Estate

Attract the right buyers in Real Estate through scent. Finding a new home or business provides an exciting opportunity for a new phase of life with a fresh perspective. Maybe it’s about expansion or downsizing, trying...

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The Fundamental Role of Smelling

Although humans rely less on smell now for our survival, it has been an integral part of our species’ evolution. Smell Evolution In our earliest years on the earth, smell was vital for both humans and...

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The Best Tabletop Scent Diffuser

As more people have discovered the benefits of scenting at home, the aromatherapy market has grown with a wide selection of products. What makes for a well-functioning and beautiful scent diffuser? Nebulizing Technology. While diffusing fragrance...

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Holiday Gift Guide 2020

With one week left of our November Sale, which lasts through Black Friday and Cyber Monday (20% off using code NOVS20 at checkout), we wanted to share some curated picks for your gifts this year. Whether...

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Scent of An Ancient Queen

Imagine being transported back through time 3,500 years ago to Egypt during a time where women ruled, with leaders Nefertari, Nefertiti, Hatschepsut, and the notorious well-known Cleopatra VII ruling as female pharaohs. It was certainly a...

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