Air Aroma Australia is thrilled to announce our feature in the December print issue of Vogue Australia.
Vogue Australia turned to us for insights into hotel scenting and the power of scent. In the article “Scents of Place,” we share about the power of scent and its ability to transport you through time, and how hoteliers are taking advantage of olfactory branding to connect more deeply with luxury travellers.
“The part of the brain that processes scent is in our amygdala, which is our ancient brain, so it ties into those primitive emotions,” explains Baker. “It has this deep link to where we process emotions and memory. It means you can smell something and instantly have a memory from 40 years prior, and it’s kind of incredible.”
Asked about emerging trends in ambient scenting in the hotel industry, we discussed hearing more requests for rich, woody amber style fragrances to create a moodier effect in spaces, which pairs with the rise in a maximalist interior design style, where designers are taking more risks with color, pattern, and layering.
“While many hoteliers aren’t as meticulous, the link between scent and status is being increasingly explored. According to Lara Baker from Air Aroma, a company that has created fragrances for brands including Sofitel and Capella, there’s been a move from fresh, lemony scents associated with cleanliness to richer elements of amber and wood. “I think this goes along with the rise in the maximalist interior design style,” she reflects.
An ambient scent can work in a few ways to enhance an interior space – by reflecting the essence, juxtaposing it, or an adjacent attribute, such as the scent of Palo Santo, a warm dry earthy smoke scent used at a beachfront property. Though it doesn’t reflect the saltiness of the sea, it evokes the same sense of calm, relaxation, and spiritual connection that the ocean can conjure. Having designed scents for Capella Hotels, The Calile, Sofitel, Meriton Suites, InterContinental, Mercure Hotels, The Ritz-Carlton, Four Seasons, Hyatt, and many more, each signature scent we design is a collaborative process of brand discovery and refinement that brings a memorable sensory element to each space.
Working with everyone from independent Australian brands to global corporations, we pride ourselves on designing memorable, impactful signature scents for hotels. We’re so proud to be featured in Vogue Australia, a leading Australian lifestyle fashion, culture and media brand, reflecting our commitment to quality, taste, and sophisticated scenting with intention.
Get in touch with us to learn more about our work with Vogue, and to start your scent journey.