Multi-sensory experience at Peter Alexander

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Australian sleepwear designer Peter Alexander recently teamed up with Air Aroma to create a truly multi-sensory shopping experience.

Known for turning flannelette pyjamas into a true fashion statement, six of his stores in Australia now use Air Aroma's patented diffusion technology in combination with four perfume-quality diffusion fragrances.

Throughout the day different fragrances are diffused delivering a refreshingly different and exciting shopping experience. Together with Peter Alexander's highly creative visual merchandising, beautiful products and uplifting music, Air Aroma's quality scents turn a store visit into a multi-sensory experience.

Being a truly global company, Air Aroma also provides scent branding solutions to the Peter Alexander stores that recently opened in California.

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