Scentscaping as the New Home Fragrance Trend
We’re excited to share that Air Aroma has been featured in Vogue within the article, Is It Time to Scentscape Your Home?, exploring the growing trend of home scenting. Defining the concept of “scentscaping,” fragrance is recognized as an essential part of creating atmosphere, emotion, and identity within the home. We’re honored to be part of this story and even more excited to see scent embraced as a core design element.
“Air Aroma, a global scent branding agency that works with private homeowners as well as large companies and hotel groups, reports a rise in demand for custom home scents. “A home is a sanctuary, and residential scent design is a new avenue and method of self-expression,” says CEO Alan van Roemburg.”
Why Vogue Says Scent is the New Interior Design – And How We Bring That to Life
The article presents scentscaping as a design trend, tying scent to mood, memory, and the emotional experience of a home. It underscores how scent is no longer just a small accessory but part of interior design and wellness: scent zones, layering, space-specific fragrances, and custom scent profiles.
As part of a broader sensory lifestyle movement, we design scent experiences for spaces (hotels, retail, homes, and more) through custom scent design and luxury scent diffusers. Our diffusers are crafted to scent any size space effortlessly and with precision – including the Ecoscent for HVAC scenting, the Aroscent for wall-mounted scent, and the Aromax for bedroom tabletop scenting. We carry a range of bespoke fragrances in styles ranging from floral citrus to amber woody, and specialize in custom scent design for homes, where we work collaboratively to create a completely unique scent for an individual in an intimate and distinct way, similar to how we work closely with brands for a brand signature scent.
“Air Aroma collaborates with a client on a scent concept, including a smell-sampling process, resulting in a bespoke fragrance and installation design (such as specialized diffusers). “We aim to recreate people’s own life journey expressed in scent: What’s nostalgic to them? What feels magical? It’s a highly personal and in-depth process,” says van Roemburg. Individual tastes, upbringing, culture, and memories all play a part in shaping the ideal scentscape.”
Sensory Focused Spaces
Scent is having its moment — and the design world is taking notice. We’re proud to continue leading the way in creating thoughtful fragrance experiences for homes and brands, and we’re thrilled to see this conversation gaining cultural recognition and to be a part of the movement toward more intentional, sensory-focused spaces.
Get in touch with us to start scenting, and read the full feature of Air Aroma in Vogue.
