United Cinemas now delivers the ultimate cinematic experience with the introduction of scenting

04 July, 2012

United Cinemas now delivers the ultimate cinematic experience with the introduction of scenting

It is well known that businesses that innovate and differentiate themselves from their competitors achieve higher returns. A few months ago, Chairman of United Cinemas Australia, successful entrepreneur and Opera Singer , Mr Roy Mustaca approached Air Aroma with the idea of introducing a signature fragrance to the cinema experience.

United Cinemas is currently looking to grow its business and scenting is seen to assist with this growth strategy by enhancing the customer experience and creating brand loyalty. This is an existing milestone for Air Aroma and marks an important turn in the cinema industry, as United Cinemas will be the first cinema within Australia to use scenting within their venues.

United Cinemas currently offer state of the art digital projection technology that delivers crystal-clear images with a level of quality that is far above ordinary projection standards. They also understand that what you hear is just as important as what you see in the theatre and all of their venues feature powerful audio surround systems that deliver laser-aligned digital sound. Experience all this in the comfort of thier luxurious recliner seating. Now, with the introduction of a United Cinemas fragrance, the customer experience is taken to a new level that is not only a first within the industry but also makes competitors cinema offerings less attractive and not as affordable.

United Cinemas can now deliver the ultimate cinematic experience with comfortable seats, amazing screens, outstanding sound, great food (we recommend the restaurant located at Warriewood that serves great food!) and now a beautiful perfume that lingers in the air.

Mr Roy Mustaca, who came up with the idea of introducing a fragrance for United Cinemas, is very excited about launching the United Cinemas fragrance. He explains, “The introduction of a scent will provide the perfect experience to our customers. The scent is now part of our brand standard”. Our professional perfumers worked closely with Roy to develop the signature fragrance and ensure it was specifically tailored for the United Cinemas brand and environment.

Air Aroma was selected as the fragrance supplier for United Cinemas, as we were viewed by our client not only as the market leader in providing scent marketing solutions, but also because of our superior scent diffusion equipment technologies. We are proud to be associated with United Cinemas, who goes one step further in their search for perfection.

Find out how Air Aroma can create a custom signature fragrance for your brand or company or simply contact us.

To learn more about United Cinemas please visit their website here