With the global coworking industry expanding at an exceptional rate, coworking spaces are becoming more and more popular but competitive in their design, location and operation.
These spaces are hoping to win loyalty by offering a promised sense of community and inspiration, flexibility, amenities galore, and coveted interior design to stand out. But there is something waiting to be untapped within the workplace sector, which is about to revolutionize the industry.
As workplace culture continues to evolve, so too do the spaces in which we work. With an increased focus on collaboration and play, work spaces have grown to embrace more open format styles, promoting connection, interaction, and innovation. We’re creating spaces that we genuinely want to spend time in, where we feel inspired and joyful, so we can create our best work together. In today’s highly challenging climate to attract and retain talent, the workspace can have just as large of an impact on desirability as the role itself, so companies large and small are investing in workplace design.
However, scent is usually the missing component in the design planning. With extensive focus on responding to the key senses of the body, from color to temperature to feel and sound, the power of smell and scent is not one that should be disregarded. After all, we’re always using our sense of smell to interpret and understand the spaces we’re in; why not take advantage of the opportunity to create something notable? Not only does the power of scent within a workspace help to translate a creative design into a fully immersive space, but it also acts as a tool to create zones and deliver a brand experience. Studies have shown that people can remember a scent with 65% accuracy after 1 year, while visual memory sinks to 50% after only a few months. So think about the impact a signature scent can have on your clients, or people that are coming in for an interview, or the workplace team who dedicates the majority of their week in these environments. A consistent environmental scent makes a lasting impression.
With the creation of a signature scent that portrays your brand personality and ambitions, Air Aroma can ensure a consistent experience across all workplace locations, from San Francisco to Amsterdam to Tokyo. With a range of solutions, from our leading HVAC diffusers to creating one of a kind bespoke aromas perfect for workspaces, Air Aroma is ready to elevate your brand beyond expectation.