Supported by ScentCare Poland, Mentos recently organised a range of dance events in the best clubs in Poland to celebrate the launch of their new chewing gum.
Sight, sound, touch, taste and smell worked seamlessly together to create a truly multi-sensory experience.
From the entrance of the clubs to the dance floor, more than 2000 partygoers were treated to beats, lights, Mentos product samples and the refreshing scent of peppermint diffused through Air Aroma’s patented diffusion technology.
A fantastic example of how the overall impact of a product launch and a more profound brand recognition can be achieved by addressing all senses.
Find out more about scent marketing here.