Hilton Hotel adds elegant Jasmine scent to its lobby with the help of Air Aroma

07 August, 2012

Hilton Hotel adds elegant Jasmine scent to its lobby with the help of Air Aroma

Positioned perfectly at the gates to the Prague Old Town, Hilton Prague Old Town offers not only a great authentic Czech cultural experience but also one with luxury and special amenities. Hilton Prague Old Town is known for its leadership among Prague hotels, and from July 2012 Hilton´s top management decided to do something more special for its clients by introducing scenting.

Hilton management believe in the uniqueness of smell and so now every single potential guest will experience unforgettable feeling of jasmine sensuality when entering the hotel lobby. Thanks to the jasmine fragrance provided by a scent-marketing company, Air Aroma, no one will ever forget their vacation, business trip or just a short meeting in the Hilton Prague Old Town hotel.

Hilton Prague Old Town is one of the greatest worldwide hotels united under the brand of Hilton Hotels Corporation. This particular Hilton hotel in Prague has about 540 comparable Hilton hotels in its group in 78 countries across the world. All of them wager on having a good brand ensuring every guest feels cared for, valued and respected. Their guests have to feel special with every visit to their hotel.

“Our guests are people from all over the world. Their Prague visit starts and even ends in our hotel, which gives them maximum convenience and only premium services. Having our own lobby scent builds a strong connection between the hotel and their satisfaction,” says Veronika Saliba (Assistant Housekeeping Manager). “We found an exact identity odour for our business, thanks to the professional advise of Air Aroma. They scented our hotel lobby with a jasmine aroma which means all incoming guests and visitors can smell it, enjoy and memorise.”

Hilton Prague Old Town bets exactly on this modern and quite distinct marketing tool. They want to pamper the customers with an exceptional service, maximum comfort and even a sensual enjoyment.

“A smell returns us to the already visited places and it takes us back in time. It´s scientifically proved - through the connection between nose and sensual part of our brain. Smell is a powerful emotional trigger for memory, memories and feelings,” explains the magic of smell Petr Brabec, owner of Brown & Johnson Company.

Air Aroma is a global leader in providing scent marketing solutions and technologies. It boasts the world's largest distribution network in the scent marketing industry. Air Aroma’s global success is evidenced by its impressive client list, such as Aston Martin, Benetton, Dunhill, General Motors, Hilton, Sofitel, Max Mara, Lexus, Toyota, Qantas and many others. It offers rich and varied possibilities of smell. They know one of the basic rules of scent marketing – that the smell is considered to be the strongest sense in terms of long-term memory and perception of places, experiences and products.

Air Aroma helps their customers understand the sense of smell and utilize it as a part of their overall brand marketing strategy. They use only perfume quality fragrances and they can scent multiple rooms at once using their unique fragrance technologies. Thanks to their patented technology called "cold-air diffusion" Air Aroma always ensures 100% quality fragrance, which is seeked and valued by their clients.

Air Aroma´s Czech representative - Brown & Johnson - is a leading distributor of homewares and advisor in scent marketing strategies. Their basic concept and philosophy is to try to impact human senses with their ideas and products. The aim is to attract the customer's sense of smell, touch, sight, hearing or taste and to provide quality products that meet those requirements. Their expertise in scent marketing with access to exclusive and patented Air Aroma scent technologies and other marketing and advertising products, they will change the image of each client from ordinary printed matter to the unique trailer that will impress more than the eyes of customers. Proper use of these technologies and ideas help to keep the brand fresh and original.

Hilton Prague Old Town bets exactly on this modern and quite distinct marketing tool. They want to pamper the customers with an exceptional service, maximum comfort and even a sensual enjoyment.

“A smell returns us to the already visited places and it takes us back in time. It´s scientifically proved - through the connection between nose and sensual part of our brain. Smell is a powerful emotional trigger for memory, memories and feelings,”explains the magic of smell Petr Brabec, owner of Brown & Johnson Company.

Find out more about scenting hotels here

To learn more about Hilton Prague Old Town please visit their website here.