RM Williams Signature Scent
Innovative and proudly Australian. A forefront of its industry, RM Williams has become one of the best-known and best-loved leather goods brands in the world. The instantly recognisable product design reflects everlasting quality and versatility that suits every individual’s lifestyle. In its nine decades of existence, core business values of family, courage, determination, and undeniable originality have allowed the iconic Australian brand to continuously grow with now 74 stores worldwide and counting.
As a leader in the retail industry, RM Williams understands the significance of frequently evolving the customers retail experience and create innovative retail solutions. Driven to stimulate, the recent reinvention of RM Williams store interiors are designed to create a heightened in-store experience and encourage visitors to form an emotional connection with the essence of RM Williams.
A unique scented retail experience
Determined to push retail boundaries, compliment retail trends, and further develop the passionate relationship of customer and brand, R.M. Williams chose to partner with Air Aroma – a brand that is also proudly Australian and leading in the development of creative fragrance. R.M. Williams were ambitious to design a signature scent for their retail stores that would instantly captivate and compel customers. To create a sensory illusion that one has just stepped into the sun-soaked desert of the Australian outback.
Structured around Australian fragrance elements, the RM Williams fragrance is arid and yet vivid with notes of Sage and aged Woods like the searing Australian outback. The scent is dry and herbal with notes of dehydrated Coriander Seeds, Tobacco and Hay. Finishing with refreshing Lemon Leaf and notes of Mimosa, the bespoke aroma is beautifully distinct composition with undeniable character for a unique scented retail experience.